Faculty of Social Sciences

Sagicor Cave Hill School of Business and Management

Short Courses

Revenue Management for the Tourism and Hospitality Industry

Revenue Management for the Tourism and Hospitality Industry
Registration is Open

Programme Overview

Master Revenue Management Techniques to Maximise Profits

The tourism and hospitality industry requires a dynamic approach to pricing, forecasting, and capacity management due to its fixed inventory and fluctuating demand. Revenue Management for the Tourism and Hospitality Industry equips you with the skills and strategies needed to optimise revenue across hotels, restaurants, and tourism-related enterprises. The programme explores the practical application of pricing models, overbooking strategies, and distribution channel management to help you maximise revenue and minimise costs in a competitive environment.

Through case studies, interactive exercises, and industry simulations, you will take on the role of a revenue manager, learning how to apply key metrics like RevPAR and GOPPAR, and how to interpret market data to support strategic decision-making. The programme also examines hotel segmentation, forecasting, competitive analysis, and supply-demand management, giving you a comprehensive understanding of how effective revenue management drives profitability across all areas of the hospitality industry.

Key Topics will include:
1. Principles of Revenue Management
2. Strategic Pricing
3. Value
4. Differential Pricing
5. Inventory and Price Management
6. Data Analysis and Revenue Management

Gain in-demand skills to set yourself apart in the Tourism and Hospitality industry.

At a Glance

Course Duration:

May 11 – July 13, 2026

Times:

Mondays and Wednesdays, 5:30pm – 8:30pm AST

Certificate Awarded:

Professional Development Certificate of Competence

Cost:

US $3,000.00

Register by February 11, 2026 and save 10%

Special Offers: Register a group of 3 or more and save 15%!

Registration Deadline:

Modality:

Contact Us Today


Direct Contacts

Wanda Monrose
wanda.monrose@cavehill.uwi.edu

Additional Information

The programme will allow you to:

  • Develop a greater understanding of the principles and practices of hospitality revenue management.
  • Explore key roles and approaches to revenue management to optimise revenue management practices.
  • Become proficient in a variety of revenue management tools and techniques used in the tourism and hospitality.

This programme is ideal for professionals seeking to drive profitability and strategic growth in the tourism and hospitality sector. Participants include:

  • Revenue Directors and Managers
  • General Managers
  • Front Desk Managers
  • Auditors
  • Marketing and Sales Marketing Managers
  • Pricing Managers
  • Hospitality Professionals responsible for financial duties and tasks
  • Hospitality Management Professionals seeking a greater understanding of revenue management

All notification of cancellations, deferrals, and substitutions must be received in writing. Please submit your request via e-mail to schsbmopen@cavehill.uwi.edu

CANCELLATIONS

  • The Sagicor Cave Hill School of Business and Management (SCHSBM) reserves the right to make changes to any printed or online information on short courses, instructors, or course information; or cancel any short course due to under-subscription or circumstances beyond its control.
  • Delegates will be notified at least seven (7) days before the start of any course that must be cancelled.
  • Fees for short courses cancelled by the SCHSBM will be refunded in full.
  • The SCHSBM will not be liable for any loss, damages or other expenses that result from course cancellations.

REFUNDS

Due to the costs incurred for program preparation and administration any cancellations received 30 days or less from the program start date are subject to fees as described below. For programs with a virtual component, the start date will be considered the first day of live learning.

Written notice of cancellation received by SCHSBM Refund
30 days or more before the start of the specific course 100% of course fees.
29 to 15 days before the start of the specific course 50% of course fees.
14 days or less before the start of the specific course No refund

Sagicor Cave Hill School of Business and Management
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