Faculty of Social Sciences

Sagicor Cave Hill School of Business and Management

Postgraduate Programmes

MBA with a Concentration in Marketing Analytics (HYBRID)

About the Programme

In a world where every customer interaction generates data, the most powerful leaders are not those who simply understand marketing but those who can translate data into decisive strategy.

The MBA with a Concentration in Marketing Analytics is designed for ambitious professionals ready to move beyond intuition and lead with precision. This programme blends world-class business education with advanced marketing analytics capabilities, empowering you to uncover insights, predict behaviour, and drive sustainable growth across dynamic global markets.

This programme integrates data-driven decision-making, strategy, and leadership into a transformative learning experience.

What Will I Study?

  • How to model industry best practices through the interplay of sound business and management theory and practice.
  • A range of analytical modelling approaches used to support business decisions.
  • The main descriptive, predictive, and prescriptive analytics methods used in marketing decision making.
  • The analytical tools needed to generate strategic and tactical insights to optimise marketing efforts.
  • The role of marketing analytics as a decision support tool in an organisation.

Facilities and Resources

Graduate Studies Lab – This new Graduate Studies Lab equips students with hands-on experience in using data analytic and research tools and technologies to improve the practical experience and the real-world feel of their programme curriculum.

Career Opportunities

Career opportunities include:

  • Marketing Analytics Manager
  • Growth and Revenue Strategist
  • Digital Marketing Director
  • Customer Insights Lead
  • Brand Strategy and Performance Manager
  • Business Intelligence and Marketing Consultant

Why Study in Barbados

Save thousands on your education while living in paradise! Cave Hill Campus offers affordable tuition while delivering a world class education in just 24 months.

We welcome local, international and regional students.

Additional Information

The MBA programme is well-aligned with the criteria and international standards of the Association of MBAs (AMBA) in order to equip students with an internationally-recognised business degree.

The strong alliances forged between the Sagicor Cave Hill School of Business and Management and various regional and global institutions will enable students to connect with a network of corporate partners, practitioners and alumni, thus giving students sufficient opportunities to build their own professional network beyond graduation.

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At a Glance

  • Degree Level: Postgraduate
  • Qualification: MBA
  • Duration: 18 months Full-time, 24 months for Part-time

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Programme Details

Financing

Our tuition is internationally competitive and we offer scholarships, financial aid and payment plans to make university education available to our students. Please click here for details on financing options.

Programme Fees (as at August 2023)  = BDS $ 35,000.
University Registration Fees (as at August 2023) = BDS $ 540 per semester:
University fees comprise of Guild and Amenities Fees. They are not charged in the summer semester.
Please note that fees may be adjusted for academic year 2023-2024. 

Entry Requirements

Entry Requirements for Degreed Applicants

i. A Bachelor’s degree or equivalent from a university or college acceptable to the University of the West Indies, with at least Second Class Honours.

• Students are expected to have a good grounding in a business subject such as management, marketing, finance, or economics.

• Students with ‘Pass’ degrees will be considered on the following conditions:
– they are currently working in a business or management related field, and;

– they are successful at an interview conducted by the entrance committee within the Sagicor Cave Hill School of Business and Management.

ii. Three (3) years post degree work experience.

iii. The ability to commit themselves to a rigorous 18 months for the Accelerated programme or 24 months for the Regular programme.

iv. An interview with the entrance committee within the Sagicor Cave Hill School of Business and Management.
Entry Requirements for Non-Degreed Applicants
The Sagicor Cave Hill School of Business and Management is considering opening its doors to a restricted number of non-degreed individuals. It is expected that the number of students entering the programme through this route would be highly restricted and should represent no more than 25 percent of the cohort in any given year. Students entering through this route may be required to undertake a preliminary year of study. The entry criteria for these students would therefore be:

i. Technical certificates or diplomas that can be assessed by the University of the West Indies.

ii. Five years’ experience in a business or management related field at a Supervisory or higher level.

iii. They are successful at an interview conducted by a selected panel determined by the Campus Committee on Graduate Studies and the Sagicor Cave Hill School of Business and Management.

iv. Two strong letters of recommendation.