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Postgraduate Programmes

Business Analytics with Specialisation in Marketing

About the Programme

Interested in learning how to solve complex marketing problems and working with large data sets? Eager to reach consumers in a more meaningful way by studying their data footprints?

Turn your interest into a lucrative and impactful career with an MSc. Business Analytics with Specialisation in Marketing.

Learn how to take large amounts of consumer and marketing data and transform it into information that can be used to give the firm a competitive edge and create value for all stakeholders.

You will discover and explore:

  • Different types of data sources
  • How to store, retrieve and report data
  • How to prepare, visualise and make sense of data
  • How to use mathematics and appropriate technology to analyse problems
  • How to use and generate data to identify and solve marketing problems
  • Strategies for using digital media for marketing goods and services
  • The development of customer insights in order to identify products, services and pricing that increases consumer purchase as well as revenue and brand loyalty for the organisation
  • Keys to creating, implementing and evaluating strategic marketing plans

Facilities and Resources

Graduate Studies Lab - This new Graduate Studies Lab equips students with hands-on experience in using data analytic and research tools and technologies to improve the practical experience and the real-world feel of their programme curriculum.

Laptop, Software and Textbook Package - Textbooks (printed or electronic) in addition to a new laptop loaded with contemporary business analytics software are provided for all registered students. The package fee is included in the programme cost, and students are allowed to keep the laptop and all of the course materials on completion of the course of study.



Our faculty for this programme includes two international researchers who are renowned experts in business analytics.
Professor Sally Brailsford – Professor Sally Brailsford is Professor of Management Science within Southampton Business School at the University of Southampton, UK. Professor Sally Brailsford is also currently one of the leading individuals in her field. Professor Brailsford’s research has been chiefly in the area of health care modelling with the aim to evaluate treatments and screening programmes, to allocate resources, to redesign processes and to improve systems.
Dr. Terry Harris – Dr. Terry Harris is an Assistant Professor in Accounting at Durham University Business School, Durham University, UK. Some of his research interests include financial econometrics, financial engineering, and machine learning and big data analytics. Dr. Harris has engaged in extensive theoretical and applied research, publications, and scholarly and professional activities. In particular, he has published in Association of Business Schools (ABS) rated internationally leading journals.

Career Opportunities

Career opportunities include:
  • Customer Insights Specialist
  • Business Analyst
  • Data Analyst
  • Quantitative Modeler
  • Marketing Manager
  • Management Consultant
  • Supply Chain Analyst
  • Big Data Specialist
  • Digital Transformation Specialist
Apply now if these career paths interest you!

We accept applications from November 1 to June 30. However, expressions of interest are accepted throughout the year.

Why Study in Barbados

We believe in affordable and accessible education. To this end we offer low competitive tuition fees. Scholarships and financial aid are also available along with payment plans to suit your needs. 
Save money by completing your graduate degree in 18 months rather than 24 - 30 months. 

Get Started

At a Glance

  • Degree Level: Postgraduate
  • Qualification: MSc
  • Duration: Full-Time: 18 months; Part-Time: 24 months (maximum of 4 years)


  • (246)-417-4297/4538
  • (academic and administrative support)

Programme Details

Some of the courses you will cover are:

  1. Introduction to Business Analytics
  2. Data Preparation and Visualisation
  3. Data Mining – Supervised & Unsupervised Learning
  4. Database Design and Management
  5. Marketing Management and Strategy
  6. Marketing Research


Our tuition is internationally competitive and we offer scholarships, financial aid and payment plans to make university education available to our students. Please CLICK HERE for details on financing options.  

Programme Fees (as at August 2021)  = BDS $ 35,000
University Registration Fees (as at August 2021) = BDS $ 540 per semester:
University fees comprise of Guild and Amenities Fees. They are not charged in the summer semester.
Please note that fees may be adjusted for academic year 2022-2023. 

For Degreed Applicants

A Bachelor’s degree or equivalent from a university or college acceptable to the University of the West Indies, with at least Second Class Honours.
Students are expected to have a good grounding in a quantitative subject such as mathematics, statistics, physics, engineering, computer science, management science, economics, business or a quantitative social science. Students who are adjudged to have an insufficient background in a quantitative discipline may still qualify for entry into the programme but will be required to pursue a preliminary year of study before the MSc. Business Analytics courses are pursued.
Students with pass degrees will be considered on the following conditions:
(a) they are currently working in a Statistics or Data analytics related field, and;
(b) they are successful at an interview conducted by the entrance committee within the Department.

Two letters of recommendation must be provided by all degreed applicants.
For Non-Degreed Applicants

The Department is considering opening its doors to a number of individuals working in the private sector without degrees, who have a desire to obtain advance training in Business Analytics. It is expected that the number of students entering the programme through this route would be highly restricted and should represent no more than 25 percent of the cohort in any given year.  Students entering through this route will be required to undertake a preliminary year of study.  The entry criteria for these students would therefore be: 

Technical certificates or diplomas that can be assessed by the University of the West Indies.

Five years’ experience in the Statistics or Data Analytics related field.

They are successful at an interview conducted by a selected panel determined by the Campus Committee on Graduate Studies and the Department of Management Studies.

Two letters of recommendation.