Faculty of Social Sciences

Sagicor Cave Hill School of Business and Management

Dr. Joseann Knight

Lecturer in Marketing

Chair of the Marketing, Entrepreneurship and International Business Subject Area Group

Dr. Joseann Knight is a Lecturer in Marketing in the  Sagicor Cave Hill School of Business and Management.  She joined the Cave Hill Campus in 1999 after working in the field of management consulting. Dr. Knight has two areas of research interest: consumer behaviour and teaching and learning in higher education, and has published in these areas in professional peer-reviewed journals. She especially enjoys teaching the Principles of Marketing course since it gives students their introduction to the exciting and dynamic field of marketing. Moreover, she was proud to receive the Student Guild Recognition Award in 2019 for Outstanding Contribution to Student Learning. Dr. Knight is a follower of Jesus Christ and a longstanding member of the Black Rock Church of the Nazarene. In her spare time, she likes going to the beach and searching the internet for new recipes to try.

Academic Qualifications

  • PhD Management Studies,University of the West Indies, Cave Hill Campus (2011)
  • MBA (with concentrations in Entreprenuership and Marketing) University of Florida  (1999)
  • B.Sc. Management (First Class Honours) University of the West Indies, Cave Hill Campus (1995)

Professional Qualifications

  • Postgraduate Certificate in University Teaching and Learning (2012)

Academic Awards

  • Commonwealth Split Site Scholarship (2004)
  • Matherly Scholar, Warrington College of Business, University of Florida  (1999)
  • Fulbright Scholarship (1998)
  • Government of Barbados Exhibition (1991)

Undergraduate Courses

  • MKTG 2001 Principles of Marketing
  • MKTG 3002 Marketing Research
  • MKTG 3070 Consumer Behaviour

Graduate Courses

  • MKTG 6010   Consumer Behaviour
  • MKTG 6030  Marketing Research 

 

  • Member, Campus Student Enrolment and Retention Plan Task Force (March 2018 – present)
  • Member, Faculty Steering Committee ( May 2016 – present)
 

 

Selected Publications

  • Knight, J. Noboa, F. and Pacheco, B. 2022. (eds.) Marketing in Latin America and the Caribbean: Contemporary Case Studies. Routledge Publishing, UK.
  • Knight, J. and Carrington, D. 2019.  Bill prioritisation and bill payment orientation in the developing country context. International Journal of Services, Economics and Management 10(1), pp. 1-22.  
  • Edey, P. and Knight, J. 2018 Profiling the entitled consumer when individualism and collectivism are co-dominant. Journal of Retailing and Consumer Services 42 (1), pp. 98-106.  
  • Knight, J. 2015. Can a buy local campaign save Barbados’ manufacturing industry? Considering dependency and post-colonial consumption theories. Journal of Eastern Caribbean Studies 40(1), pp. 1-37.   
  • Knight, J. 2014. The role and challenges of consumer research in the dynamic economic and social environment of Latin America  in Handbook of Research into Economic Growth and Technological Change in Latin America. Christiansen, B. (ed.). Pennsylvania :IGI Global . pp. 174-194 .  
  • Knight, J. 2013. A proposal for the use of peer tutoring to enhance the grammar skills of business students at The University of the West Indies, Barbados. Caribbean Teaching Scholar 3(1), pp 41-62.
  • Duffy, J., Baker, G, Eissa, G.,  Knight, J.,  Mathieu, A, and Monserrat, S. 2012. A cross-national comparison of college student perceptions and preferences for instructional orientations," Journal of Higher Education Theory and Practice, 12(5) pp. 27 – 39.
  • Melewar. T.C, Mui H, Gupta, S and Knight, J. 2008.  The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study.  Marketing Intelligence and Planning,  26(4) pp. 405-415.
  • Melewar, T.C. , Badal, E. and Small, J. (2006) ‘ Danone Branding Strategy in China’ Journal of Brand Management, Vol 13(6) pp 407- 417.
  • Small, J. and Mahon, S. 2005. ‘New Evaluation Form, Same Ole Attitude’ Journal of Eastern Caribbean Studies, 30 (2)  pp.  75-90.   

Selected Conferences

  • Cross, S., Knight, J. and Wood, B. 2019. Migrant shopping: Insights on access, effort and motivation (competitive paper). Consumer Culture Theory Conference, Montreal, Canada. July 17-19. 
  • Knight, J., 2018. ‘Consumer misbehaviour and consumer entitlement- Is there a link?’ – Extended Abstract accepted for the American Marketing Association Summer Conference , Boston, USA. August 10 -12.    
  • Knight, J. 2013. Who cares about buying local in a small developing, post-plantation economy ? –   The application of dependency theory to a key marketing issue. Caribbean Studies Association Conference, Grand Anse Grenada, June 6th.
  • Duffy, J., Eissa, G., Knight, J,, Mathieu, A., Monserrat, S.I and Baker, G. 2010 .  A comparison of college students' preferences and perceptions across five countries. Southern Management Association Meeting,  St. Pete Beach, Florida, October 28-30.
  • Small, J. and Melewar, T.C. 2007. ‘Focus groups- The neglected tool for construct adaptation in cross-cultural contexts’ (Extended Abstract) in David Luna and Silvia Gonzalez (eds). Latin American Advances in Consumer Research, Vol 1 2006/2007.
  • Small, J. and Melewar, T.C. 2005. ‘Consumer ethnocentrism: A review of literature and research propositions’ (published in Conference Proceedings),Academy of Marketing Conference, Dublin Ireland., July 5-7. 

Scholarly Activity

  • Marketing Representative,  Editorial Board of the Caribbean Journal of Social Work  (2008 – 2013).
  • Special Editor (with Professor TC Melewar) of Contemporary thinking, topics and trends in International Branding Part I – Special Issue on International Branding, International Marketing Review, 24(3) in 2007.
  • Special Editor (with Professor TC Melewar) of Contemporary thinking, topics and trends in International Branding Part 2 – Special Issue on International Branding, International Marketing Review, 24(4) in 2007.

 

Areas of Expertise

  • Consumer Behaviour
  • Marketing Research 

UWI Service

  • Member, Campus Student Enrollment and Retention Plan Task Force March (2018 – Present)
  • Member, Campus Council  (2017, 2018)
  • Member, Student Services Advisory Committee  (2017 – Present)
  • Chair- Marketing Advisory Committee  (2016 – 2018)
  • Leader on  Canadian CMMP Accreditation for MSc. and BSc. Marketing programmes ( 2015-2017)  
  • Primary Researcher, Demand for Faculty of Social Sciences Short Courses in Barbados and the OECS (July 2015 – April 2017)
  • Developer and Manager of the Department of Management Studies Entrepreneurship Clinic (2013).
  • Chair, Social Sciences Student Welfare Fund Committee (2012-2017) 
  • Member, Working Group 1 of the UWI Cave Hill Campus Accreditation Committee  (2009)
  • Developer and Manager of the Annual Department of Management Studies New Venture Forum (2001-2003)

Public Service

  • Member, Investment Committee of the National Innovation Fund, Enterprise Growth Fund Limited  (2003-2010)
  • Sunday School Teacher, Black Rock Church of the Nazarene  (1995 – Present)