Faculty of Social Sciences

Sagicor Cave Hill School of Business and Management

Dr. Alfred Walkes

Lecturer in Marketing and Entrepreneurship

Programme Co-ordinator - MSc. Marketing Chair of Doctoral Studies

Dr. Alfred Walkes has been a Lecturer in Marketing and Entrepreneurship at the Sagicor Cave Hill School of Business and Management since 2008. He is the Co-ordinator for the MSc. Marketing programme, and is credited for his constant emphasis on innovating and changing the programme to meet the dynamic needs of the regional marketing professional.  During his tenure at Cave Hill Campus , Dr. Walkes  has been the recipient of consistently excellent student evaluations and in 2019 received a Student Guild Recognition Award for Outstanding Contribution to Student Learning. 

An expert in entrepreneurship and business planning, Dr. Walkes has, for many years, offered consultative advice to small businesses, primarily under the auspices of the Youth Entrepreneurship Scheme of Barbados. He is also the Consultant for Business Planing Preparation for the Cave Hill students enrolled in the Student Entreprenurial Empowerment Development Programme (SEED). His contribution and innovativeness have been recognised at the national level with the Prime Minister’s Awards for Innovation’ in 2004 and 2012.  He was also rated Best Facilitator in a National Agripreneurship Training Programme by the Ministry of Agriculture in 2018.

Dr. Walkes likes to walk to relax as well as to keep fit.  He also enjoys gardening and reading a good book. 

Academic Qualifications

  • PhD. Management Studies – UWI Cave Hill  (2008)
  • MSc. Management Studies –  UWI Cave Hill  (2003) 
  • BSc. Management Studies – UWI Cave Hill   (1996)

Professional Qualifications 

  • Postgraduate Certificate in University Teaching and Learning (2013)

Academic Awards

  • UWI Bursary for Level 1 Academic Performance in BSc. Management Studies (1994)
  • UWI Bursary for Level 2 Academic Peformance in BSc. Management Studies  (1995)

Undergraduate Courses

  • MKTG 3000 Marketing Management
  • MKTG 3058 New Venture Management
  • MGMT 3089 Social Entreprenuership for Sustainable Development

Graduate Courses

  • MKTG 6000  Marketing Mangement
  • MKTG 6040 Services Marketing
  • MKTG 6010 International Marketing

Academic Responsibilities

  • Co-ordinator, MSc. Marketing (2007 – Present)

 

Research Areas

  • Entrepreneurship
  • Agripreneurship
  • Race, Class and Entrepreneurship 

 

 

 

Areas of Expertise

  • Entrepreneurship
  • Agripreneurship
  • ​Business Planning 
  • Marketing Management and Metrics 

Key Consultancies

  • Assistant Chief Examiner, CAPE Entrepreneurship Qualification (2021 – Present) 
  • Advisor,  The Ministry of Agriculture, Food, Fisheries & Water Resource Management  Agripreneurship Incubator Programme  (2018)
  • Business Planning Preparation Consultant, The Youth Entrepreneurship Scheme ( 2008 – Present)

UWI Service

  • Business Planning Consultant for SEED Programme (2010 – Present)

Public Service

  • Trustee – Outreach to Uplift Charity (2021-Present)   
  • Judge, Youth Awards Contest – Youth Development Programme and the Youth Entrepreneurship Scheme (2008 – 2010)
  • Judge, Youth Entrepreneurship Scheme Business Planning Competition  (2012; 2014)