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Faculty of Social Sciences

Sagicor Cave Hill School of Business and Management


BSc. Management (Marketing Concentration)

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About the Programme

Want to know what drives consumers? A BSc. Management with a concentration in Marketing will not only endow you with a theoretical and practical knowledge of the major aspects of business and management, but will deliver a deep understanding of the tools and techniques used to identify customer needs in order to develop marketing strategies that enhance customer loyalty and brand equity. 

What Will I Study?

You will learn:

  • How to conduct market research.
  • The keys to generating demand for products and services.
  • The contemporary methods for marketing communications.
  • How to create a marketing strategy.
  • How to create positive customer experiences.
  • The fundamental elements of branding.
  • Keys to penetrating international markets.


Our Faculty conducts research in a wide cross-section of areas related to Management and Marketing. These include consumer ethnocentrism, consumer entitlement, cross-border shopping, international business and entrepreneurship. 

Career Opportunities

Career opportunities include:
  • Marketing Assistant
  • Market Researcher
  • Brand/Product Manager
  • Marketing Officer
  • Digital Marketer
  • Customer Services Manager
  • Public Relations Officer
  • Advertising Specialist
Apply now if these career paths interest you!

Why Study in Barbados

Ten minutes away from the beach and country’s capital Bridgetown, UWI offers local, regional, and international students comfort and convenience in a multicultural setting. Meet students and faculty from more than 75 countries at an accredited university.
Save money by completing your undergraduate degree in three (3) years rather than four (4).

Additional Information

The BSc. Management with Marketing programme is accredited by the International Institute of Marketing Management Professionals (IIMP) of Toronto, Canada.  The IIMP offers the Certified Marketing Management Professional (CMMP) designation.

Graduates of BSc. Management (Marketing Concentration) automatically qualify for the Associate CMMP designation, provided they apply for CMMP membership and pay the annual membership fee. 

At a Glance

Programme Details

You will do courses in:

  1. Principles of Marketing
  2. Production and Operations Management
  3. Organisational Behaviour
  4. Marketing Management
  5. Integrated Marketing Communications
  6. Consumer Behaviour
  7. Marketing Research
See Course Guide and Complete Course List »

We believe in affordable and accessible education. To this end, we offer internationally competitive tuition fees. Scholarships and financial aid opportunities are also available along with a payment plan to suit your needs. Click here to view the the Student Financing webpage »

We accept applications from November 1 to June 30. However, expressions of interest are accepted throughout the year. Click here for our Entry Requirements and to Apply Now! ».

Sagicor Cave Hill School of Business and Management
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