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Faculty of Social Sciences

Sagicor Cave Hill School of Business and Management

Programmes

Executive Diploma in Management - Marketing and Sales (ONLINE)

Executive Diploma in Management - Marketing and Sales (ONLINE).png

About the Programme

The Diploma in Management with a concentration in Marketing and Sales (DM-MS) is designed to equip participants with the fundamental skillset to undertake management in the contemporary business environment with a specialty in the field of marketing and sales. Whether in the field or not, the art of selling and marketing is an important tool in the kit of every successful manager and entrepreneur. The DM-MS seeks to enrich the practical ability of participants as they learn from academics as well as senior management and marketing professionals.  Additionally, the DM- MS provides a platform for acceleration into the Cave Hill School of Business and Management MBA programme, since successful completion of the diploma increases the probability of meeting the entry requirements.
 

What Will I Study?

  • The fundamentals of marketing and sales
  • The fundamentals of contemporary marketing research
  • Key theories of consumer behaviour
  • The key aspects of successful marketing planning for local and global marketplaces
  • A framework for developing winning marketing strategies
  • Strategies for the recruitment, remuneration and management of a winning sales team
  • Contemporary sales strategies and techniques
  • The fundamentals of contemporary management and business

Research

The Faculty of the Cave Hill School of Business and Management conducts research in a wide cross-section of areas including, but not limited to, leadership, workplace bullying, psychometric assessment, entrepreneurship, business development, consumer behaviour, marketing, project management, industrial psychology, ethics, finance and investments, and accounting theory and practice.

Career Opportunities

Career opportunities include:
 
  • Marketing Officer
  • Advertising and Promotions Officer
  • Market Researcher
  • Brand Manager
  • Media Planner
  • Public Relations Officer
  • Assistant Sales Manager

Apply now if these career paths interest you!

We accept applications from November 1 to June 30. However, expressions of interest are accepted throughout the year.

Additional Information

Taught online

At a Glance

  • Degree Level: Postgraduate
  • Qualification: Diploma
  • Duration: 18 months

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Programme Details

Some of the courses you will cover are:  

  1. Professional Sales
  2. Quantitative Methods for Decision Making
  3. Fundamentals of Marketing
  4. Marketing Research
  5. Electronic Marketing

 

Our tuition is internationally competitive and we offer scholarships, financial aid and payment plans to make university education available to our students. Please click here for details on financing options.  

Programme Fees (as at August 2022)  = BDS $8400
Please note that fees may be adjusted for academic year 2024-2025. 
 

An applicant must have either:

1. A UWI Certificate in Business Administration or Public Administration, a two-year diploma from a UWI recognised institution in a related field, 5 CXCs (or O’levels) and a minimum of 2 years junior to middle level management experience;

                                   OR

2. An Associate Degree from a UWI recognised institution and a minimum of two years junior to middle level management experience;

                                   OR

3. At least 5 CXCs (or O’levels) and a minimum of four years middle to senior level management experience.

Sagicor Cave Hill School of Business and Management
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