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Faculty of Social Sciences

Sagicor Cave Hill School of Business and Management


Tourism and Events Management

Tourism and Events Management.png

About the Programme

Do you have a knack for details, enviable organisational skills, and thrive under pressure? Would you like the opportunity to create and manage world-class events in a variety of tourism-related settings and events?  Or, do you dream of being a Tourism Manager with specialised skills in events planning and management? Then an MSc. Tourism and Events Management is right for you!

What Will I Study?

  • The event management cycle
  • How to manage a range of events within the hospitality and tourism industry to a globally accepted standard of quality
  • The challenges facing the tourism and hospitality industry
  • ow to create winning integrated marketing communications plans
  • Keys to reducing risk and increasing resilience in the management of events, accommodations and tourist sites
  • How to develop the tourism industry while protecting the environment, people and culture

Facilities and Resources

Textbook Package - Textbooks (printed or electronic) are provided for all registered students. This fee is included in the programme cost, and students are allowed to keep all of the course materials on completion of the course of study.


Our Faculty conducts research in a wide cross-section of areas related to tourism and hospitality. These areas include sustainable tourism development, post-colonial discourses on tourism, sport tourism, pro-poor tourism, second homes development, medical/health tourism and foreign direct investment in tourism.

In addition to publications in international journals on key aspects of tourism, our faculty has co-authored and co-edited a number of books by major publishers like Rutledge. These books include:
  • Phillips, R. and Roberts, S. (eds.) (2012) Ttourism, Planning and Community Development. New York: Routledge.
  • Lewis-Cameron, A. and Roberts, S. (eds.) (2010) Marketing Island Destinations - Concepts and Cases.  Burlington: Elseiver/Butterworth-Heinemann.
  • Daye, M., Chambers, D. and Roberts, S. (eds.) (2008) New Perspectives in Caribbean Tourism. New York: Routledge.

Career Opportunities

Potential roles include:
  • Events and Catering Manager
  • Sports Events Manager
  • Destination Manager
  • Tourism Marketing Manager
  • Sales and Marketing Manager

Apply now if these career paths interest you!

We accept applications from November 1 to June 30. However, expressions of interest are accepted throughout the year.

Why Study in Barbados

Barbados has an international reputation for a first class hospitality and tourism sector. It is home to many festivals and sporting events. The internationally reputed Crop Over Festival attracts thousands from across the globe. Barbados has also had the opportunity to host several international sporting tournaments including the International Cricket Council (ICC) Cricket World Cup 2007.

Save money by completing your graduate degree in 18 months rather than 24 - 30 months. Come learn the secrets to our success from our industry experts.

At a Glance

  • Degree Level: Postgraduate
  • Qualification: MSc
  • Duration: 18 mths full time; 24 mths part time


Programme Details

Some of the courses you will cover are:

  • Tourism Destination Management
  • Sustainable Tourism Development
  • Strategic Marketing for Tourism and Hospitality
  • Sports and Event Management
  • Events Operations Management
  • Risk, Crisis and Disaster Management

Our tuition is internationally competitive and we offer scholarships, financial aid and payment plans to make university education available to our students. Please click here for details on financing options.  

Programme Fees (as at August 2023)  = BDS $ 30,000
University Registration Fees (as at August 2023) = BDS $ 540 per semester:
University fees comprise of Guild and Amenities Fees. They are not charged in the summer semester.
Please note that fees may be adjusted for academic year 2023-2024. 

Entry Requirements for Degreed Applicants

i. A Bachelor’s degree or equivalent from a university or college acceptable to the University of the West Indies, with at least Second Class Honours.

• Students are expected to have a good grounding in a business subject such as tourism, management, marketing, finance, or economics.

• Students with 'Pass' degrees will be considered on the following conditions:
    - they are currently working in a tourism, business or management related field, and;

    - they are successful at an interview conducted by the entrance committee within the Sagicor Cave Hill School of Business and Management.

ii. Two letters of recommendation.

Entry Requirements for Non-Degreed Applicants

The Sagicor Cave Hill School of Business and Management is considering opening its doors to a small number of non-degreed applicants. It is expected that the number of students entering the programme through this route would be highly restricted and should represent no more than 25 percent of the cohort in any given year. Students entering through this route may be required to undertake a preliminary year of study.

The entry criteria for these students would therefore be:

i. Technical certificates or diplomas that can be assessed by the University of the West Indies.

ii. Five years’ experience in a tourism-related field at a Supervisory or higher level.

iii. They are successful at an interview conducted by a selected panel determined by the Campus Committee on Graduate Studies and the Sagicor Cave Hill School of Business and Management.

iv. Two strong letters of recommendation.

Sagicor Cave Hill School of Business and Management
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