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Faculty of Social Sciences

Sagicor Cave Hill School of Business and Management


Marketing (HYBRID)

Marketing (HYBRID).png

About the Programme

Looking for a managerial or strategic role in marketing?  An MSc. Marketing will provide you with in-depth knowledge of the field to prepare you for the highest level positions in all aspects of contemporary marketing, in any part of the globe.

What Will I Study?

  • How to effectively design and market products 
  • How to create effective promotion strategies through the use of digital and traditional media
  • The motivators behind customer choice in products and services
  • How to maximise opportunities and minimise challenges associated with entry into international markets
  • How to manage the flow of goods and services from raw materials to after service care
  • How to perform qualitative and quantitative market research to identify product and customer insights to drive competitive advantage

Facilities and Resources

Textbook Package - Textbooks (printed or electronic) are provided for all registered students. This fee is included in the programme cost, and students are allowed to keep all of the course materials on completion of the course of study.


Our Faculty conducts research in a wide cross-section of areas related to management and marketing. These include consumer ethnocentrism, consumer entitlement, cross-border shopping, international business and entrepreneurship. 

Career Opportunities

Potential roles include:
  • Marketing Manager
  • Chief Marketing Officer
  • Marketing Research Consultant
  • Brand Portfolio Manager
  • Digital Marketing/Social Media Manager
  • Customer Services Manager
  • Advertising Manager

Apply now if these roles interest you!

We accept applications from November 1 to June 30. However, expressions of interest are accepted throughout the year.

Why Study in Barbados

Save thousands on your education while living in paradise! Cave Hill Campus offers affordable tuition while delivering a world class education in just 18 months.

We welcome local, international and regional students.

Additional Information

Graduates of MSc. Marketing automatically qualify for the Manager CMMP designation, provided they apply for CMMP membership and pay the annual membership fee.

Cave Hill is a Certified Marketing Management Professional (CMMP) Accredited Institution.  The CMMP is the designation of the International Institute of Marketing Management Professionals (IIMP) of Toronto, Canada.

At a Glance

  • Degree Level: Postgraduate
  • Qualification: MSc
  • Duration: 18 mths full time; 24 mths part time


Programme Details

Some of the courses you will cover are:

  • Integrated Marketing Communications
  • Consumer Behaviour
  • International Marketing
  • Logistics and Supply Chain Management
  • Digital and Social Media Marketing
  • Marketing Research
  • Marketing Management and Strategy

Our tuition is internationally competitive and we offer scholarships, financial aid and payment plans to make university education available to our students. Please click here for details on financing options.  

Programme Fees (as at August 2023)  = BDS $ 30,000
University Registration Fees (as at August 2023) = BDS $ 540 per semester:
University fees comprise of Guild and Amenities Fees. They are not charged in the summer semester.
Please note that fees may be adjusted for academic year 2023-2024. 

Entry Requirements for Degreed Applicants
i. A Bachelor’s degree or equivalent from a university or college acceptable to the University of the West Indies, with at least Second Class Honours.

• Students are expected to have a good grounding in a business subject such as management, marketing, finance, or economics.

• Students with 'Pass' degrees will be considered on the following conditions:
      - they are currently working in a business or management related field, and;

      - they are successful at an interview conducted by the entrance committee within the Sagicor Cave Hill School of Business and Management.

ii. Two letters of recommendation.

Entry Requirements for Non-Degreed Applicants

The Cave Hill School of Business and Management is considering opening its doors to a restricted number of non-degreed individuals. It is expected that the number of students entering the programme through this route would be highly restricted and should represent no more than 25 percent of the cohort in any given year. Students entering through this route may be required to undertake a preliminary year of study. The entry criteria for these students would therefore be:

i. Technical certificates or diplomas that can be assessed by the University of the West Indies.

ii. Five years’ experience in a business or management related field at a Supervisory or higher level.

iii. They are successful at an interview conducted by a selected panel determined by the Campus Committee on Graduate Studies and the Cave Hill School of Business and Management.

iv. Two strong letters of recommendation.

Sagicor Cave Hill School of Business and Management
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