Bridge the gap between creative content and measurable business impact. This programme focuses on integrating analytics into every stage of the content marketing lifecycle, from planning and production to performance measurement. Learn how to use audience data, SEO insights, engagement metrics, and AI tools to optimise content strategy and amplify reach, resonance, and ROI.
May 26 – July 2, 2026
Times:Tuesdays and Thursdays, 5:30 - 8:30 PM AST
Certificate Awarded:Professional Development Certificate of Competence
Cost:US $2,300.00
Register by February 26, 2026 and save 10%
Wanda Monrose
wanda.monrose@uwi.edu
All notification of cancellations, deferrals, and substitutions must be received in writing. Please submit your request via e-mail to schsbmopen@cavehill.uwi.edu
CANCELLATIONS
REFUNDS
Due to the costs incurred for program preparation and administration any cancellations received 30 days or less from the program start date are subject to fees as described below. For programs with a virtual component, the start date will be considered the first day of live learning.
Written notice of cancellation received by SCHSBM | Refund |
30 days or more before the start of the specific course | 100% of course fees. |
29 to 15 days before the start of the specific course | 50% of course fees. |
14 days or less before the start of the specific course | No refund |