Faculty of Social Sciences

Sagicor Cave Hill School of Business and Management

Executive Education

Crisis Communication and Management

Crisis Communication and Management
Registration is Open

Overview

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently” – Warren Buffet.

Regardless of the industry or sector, no organisation is immune to crisis. Even with the implementation of detailed contingency plans, crises are inevitable, and it is at this critical moment when true leadership is tested. Take your crisis communication skills to the next level with the SCHSBM’s Crisis Communication and Management. Learn how to lead high-stakes communication in a crisis and how to manage your organisation’s reputation capital. Join us as we mobilise you and your organisation with step-by-step communication strategies to combat real-word disasters from technological and confrontational crises to natural disasters and volatile PR nightmares. This programme will develop leaders’ ability to act when the unthinkable occurs and it will provide leaders with the right frameworks to categorise and analyse emerging crisis situations using proactive communication strategies.

Come ready to utilise the crisis management tools and practical strategies needed to prepare for varying crises, and to develop a comprehensive crisis plan to mitigate the impact of these crises. Role-play crisis exercises will be conducted to expose gaps and potential vulnerabilities, and areas for improvement. Delegates will emerge from the programme more effective and resilient in their approach to crisis, armed with a skill set designed to help them move from crisis management to crisis leadership.

Programme  Objectives

On completion of the programme, leaders will be able to:

  • Explain the principles of effective crisis communication and reputation management.
  • Outline the stages of a crisis.
  • Identify potential vulnerabilities in their organisation and systematically prioritise these threats.
  • Analyse a crisis communication plan for an organisation to ensure that the organisation is prepared for a potential crisis.
  • Craft strategic messages to respond to internal and external stakeholders during a crisis.
  • Develop an effective crisis communication plan to manage media coverage of scenario-based crisis.
  • Evaluate crisis responses to identify opportunities for plan improvement.

At a Glance

Course Duration:

March 18 - 20, 2026

Times:

9:00 AM - 3:00 PM

Certificate Awarded:

Professional Development Certificate of Competence

Cost:

US $2,350.00 US $1,645.00

Register and pay 50% by January 31, 2026 and receive 30% OFF!

 

Special Offers: Corporate Groups and Groups of 3 or More Receive a 15% Reduced Rate!

Registration Deadline:

Modality:

Online

Contact Us Today


Direct Contacts

Renaldo Arthur

renaldo.arthur@uwi.edu

Additional Information

Programme Schedule

DAY 1
Morning

  • Developing a Crisis-ready Mindset
  • Principles of Effective Crisis Response
  • Principles of Reputation Management

Afternoon

  • The Stages of Crisis
  • Exploring High-Risk Scenarios
  • Categorising Different Types of Risks, Threats and Vulnerabilities
  • Establishing an Effective Crisis Response Team and Process

DAY 2
Morning

  • Communication through Technology
  • Social Media as part of the Crisis Response Strategy
  • The Challenges of Social Media in Crisis

Afternoon

  • Internal Communications during a Crisis
  • Tailoring Communications to Different Stakeholders
  • Message Framing and Communicating
  • How to Respond to Difficult Questions

DAY 3
Morning

  • Creating a Crisis Communication Plan

Afternoon

  • Crisis Simulation

 

  • Help leaders develop the foresight they need to approach various types of crises and threats and the tools they need to prepare for these crises.
  • Focus on the immediate steps that organisations need to take to proactively manage a crisis.
  • Help develop in delegates a readiness and resilience to control and manage reputation-defining situations.

  • Executives and Managers who need to establish and maintain effective public and media relations
  • Government Officials
  • Public Relations Professionals
  • Communications Professionals
  • Emergence Management Professionals
  • Marketing Professionals
  • Mid-level Leaders
  • HR Leaders
  • Persons who desire a greater understanding of the PR tools used during crises

All notification of cancellations, deferrals, and substitutions must be received in writing. Please submit your request via e-mail to schsbmopen@cavehill.uwi.edu

CANCELLATIONS

  • The Sagicor Cave Hill School of Business and Management (SCHSBM) reserves the right to make changes to any printed or online information on short courses, instructors, or course information; or cancel any short course due to under-subscription or circumstances beyond its control.
  • Delegates will be notified at least seven (7) days before the start of any course that must be cancelled.
  • Fees for short courses cancelled by the SCHSBM will be refunded in full.
  • The SCHSBM will not be liable for any loss, damages or other expenses that result from course cancellations.

REFUNDS

Due to the costs incurred for program preparation and administration any cancellations received 30 days or less from the program start date are subject to fees as described below. For programs with a virtual component, the start date will be considered the first day of live learning.

Written notice of cancellation received by SCHSBM Refund
30 days or more before the start of the specific course 100% of course fees.
29 to 15 days before the start of the specific course 50% of course fees.
14 days or less before the start of the specific course No refund

Sagicor Cave Hill School of Business and Management
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