Faculty of Social Sciences

Sagicor Cave Hill School of Business and Management

Short Courses

Content Creation Strategies and Tools

Registration is Open

Transform Your Ideas into Impactful Content

Content should do more than fill feeds. It should win attention, spark trust, and move people to act. This four-week programme turns content from a routine task into a strategic growth engine by aligning creativity with clear intent, agile workflows, and measurable outcomes. You will learn to read your audience with precision, shape a message that travels across channels, and build a content system that adapts quickly without losing quality or voice.

Your learning is intensely practical. Through live labs and real assignments tied to your organisation, you will craft sharp personas and message architectures, produce and repurpose multi-format assets, and design an editorial workflow that keeps teams in sync. You will also integrate governance that protects brand standards, accessibility, and legal needs, while using AI tools to accelerate ideation, drafting, and variation in a way that preserves authenticity.

By the end, you will leave with a launch-ready content campaign mapped to your goals, plus reusable templates, playbooks, and scorecards that lift day-to-day execution. You will know how to link content to pipeline and mission metrics, present the story of impact with confidence, and scale what works across your team. The result is a content operation that is faster, clearer, and built to convert.

Programme Objectives 

Emerging from this programme, you will be able to: 

  • Translate organisational goals into an actionable content strategy with audience personas. 
  • Apply creative frameworks and AI-assisted tools to produce multi-format, repurposed content efficiently. 
  • Design an editorial operating model with clear governance, roles, and workflow. 
  • Create a distribution calendar tailored to channels and community engagement tactics. 
  • Develop a measurement framework linking content activities to KPIs and ROI. 
  • Ensure content complies with brand, accessibility, and regulatory standards. 

 

At a Glance

Course Duration:

February 2nd – March 4th, 2026

Times:

5:30pm – 8:30pm AST

Certificate Awarded:

Professional Development Certificate of Competence

Cost:

US $2,100.00
Register by November 2, 2025 and save 10%

Registration Deadline:

Modality:

Online

Contact Us Today


Direct Contacts

Wanda Monrose
wanda.monrose@uwi.edu

Additional Information

Training Blueprint  

  • Content Strategy and Audience 
  • Strategic Content Creation Using Data-Driven Audience Insights and Hyper-Personalisation 
  • Using AI-Powered Audience Segmentation Tools for Micro-Segmentation and Persona Development 
  • Content Opportunity Mapping with Real-Time Social Listening and Trend Analysis Platforms 
  • Creative Content and Repurposing 
  • Ideation Frameworks and AI-Assisted Creativity Tools 
  • Building a Repurposing Engine for Multi-Format Outputs 
  • Short-Form Video Trends (TikTok, Instagram Reels, YouTube Shorts) and Interactive Content Formats 
  • Editorial Systems and Distribution 
  • Content Workflows with Automated Content Approval and Versioning 
  • Tool Walkthroughs: Calendars, Content Management Systems (CMS), Visual and Video Tools 
  • Channel Strategy for Omnichannel Distribution (including Programmatic Social Advertising, Chatbots for Conversational Marketing, and Influencer Amplification) 
  • Introduction to Blockchain for Content Ownership and Copyright Tracking 
  • Measurement and Pitch 
  • Building KPI Dashboards and ROI Scorecards 
  • Creating Interactive Dashboards with Data Visualisation Tools (Tableau, Power BI) Tailored for Storytelling 
  • Measuring Emerging Metrics: Engagement Quality, Sentiment Analysis, Brand Safety Monitoring 

Key Programme Benefits 

  • Turn Strategy into Action: Move from high-level content ideas to detailed, actionable plans tailored to your unique audience segments and organisational goals. 
  • Build a Multi-Format Content Engine: Master practical techniques for creating and repurposing content across video, social, articles, infographics, and more, multiplying your impact without multiplying effort. 
  • Streamline Your Content Workflow: Design and implement clear editorial processes and governance structures that reduce bottlenecks and ensure brand consistency. 
  • Leverage AI as a Creative Partner: Gain hands-on experience with AI tools that accelerate ideation and drafting while maintaining your brand voice. 
  • Measure What Matters: Learn how to track and communicate the real business or policy outcomes your content drives. 
  • Apply Immediately: Each module culminates in tangible deliverables (personas, calendars, content bundles, dashboards) you can apply in your work the very next day. 
  • Gain Confidence and Influence: Develop a strategic mindset and practical toolkit that positions you as a key driver of your organisation’s digital and communication success. 

 

Programme Assessment 

  • Weekly assessments 
  • Delegates will complete weekly assignments including persona briefs, content bundles, and calendars accompanied by facilitator feedback. 
  • Tool-based micro-tasks including writing a short SEO-optimised article and producing a 60-second mobile video draft. 
  • Content Campaign Brief 
  • In groups, delegates will present a data-driven Content Campaign Brief that integrates AI tools, multi-format strategy, and measurable ROI. This capstone project requires delegates to apply all the strategic, creative, operational, and analytical skills developed throughout the programme into a cohesive, actionable content campaign designed for a real or simulated organisational context 

This programme is ideal for learners who are: 

  • Head(s) of Content, Communications or Digital for the private sector, government, public policy, and NGOs. 
  • Marketing and Communications Managers responsible for cross-channel campaigns. 
  • Content managers and strategists seeking scalable, measurable content frameworks. 
  • CX / Service Managers who need to produce content for service design. 
  • Policy teams and programme leads seeking to simplify research, reports and policy into engaging content. 

All notification of cancellations, deferrals, and substitutions must be received in writing. Please submit your request via e-mail to schsbmopen@cavehill.uwi.edu

CANCELLATIONS

  • The Sagicor Cave Hill School of Business and Management (SCHSBM) reserves the right to make changes to any printed or online information on short courses, instructors, or course information; or cancel any short course due to under-subscription or circumstances beyond its control.
  • Delegates will be notified at least seven (7) days before the start of any course that must be cancelled.
  • Fees for short courses cancelled by the SCHSBM will be refunded in full.
  • The SCHSBM will not be liable for any loss, damages or other expenses that result from course cancellations.

REFUNDS

Due to the costs incurred for program preparation and administration any cancellations received 30 days or less from the program start date are subject to fees as described below. For programs with a virtual component, the start date will be considered the first day of live learning.

Written notice of cancellation received by SCHSBM Refund
30 days or more before the start of the specific course 100% of course fees.
29 to 15 days before the start of the specific course 50% of course fees.
14 days or less before the start of the specific course No refund

Sagicor Cave Hill School of Business and Management
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