Amplify Brand Impact and Efficiency through AI-Powered Insights and Automation

The future of marketing is not only digital; it’s intelligent. As customer expectations surge and competition becomes algorithmically sharper, the ability to integrate AI into your marketing strategy is no longer optional, it’s a leadership imperative. This AI Marketing programme is designed for forward-thinking marketing leaders who want to unlock real value from AI beyond the buzzwords. From predictive campaign optimisation and hyper-personalisation to generative content and ethical governance, this programme demystifies AI and puts it to work in your day-to-day strategy. This programme channels AI into four pillars: Insight, Activation, Trust, Innovation, ensuring every learning moment connects to measurable marketing outcomes.

Delivered over eight immersive weeks, you’ll engage in hands-on labs, live industry case discussions, and guided implementation sprints to translate AI capabilities into tangible results, whether it’s driving conversions, improving retention, scaling content production, or building trust in your brand. Whether you’re leading a high-growth team, rebuilding your MarTech stack, or shaping long-term strategy, AI Marketing equips you to lead with confidence in the AI-powered marketing age. Learn to harness AI tools to deliver personalised experiences, boost efficiency, empower creativity, and safeguard customer trust all while directly impacting ROI.

Programme Goals

The goals of this programme are to:

• To learn the fundamentals of how AI can be integrated into marketing strategies and campaigns
• To learn how to practically build AI into marketing campaigns
• To gain practical experience using AI tools such as Chat GPT, Notion and Canva
• To learn what the future of AI is and how marketers can stay ahead of the curve

Your GTM AI Advantage

• Launch AI-driven marketing campaigns that resonate and deliver ROI.
• Automate content production while maintaining brand integrity.
• Enhance customer experiences with chatbots and conversational journeys.
• Implement ethical AI policies that protect customer trust and the brand.
• Innovate with emerging formats backed by strategic pilots.
• Lead AI-driven marketing transformation with a ready-to-implement blueprint.

Programme Curriculum

AI Strategy and Insight Mapping

• Why Marketers Implement AI—ROI, Hyper-Personalisation, Generative Content
• Identifying High-Impact Use Cases Tailored to your Brand

Predictive Analytics and Smarter Campaigns

• Using AI to Forecast Conversion and ROI, Reduce Waste, and Optimise Spend
• From Segmentation to Real-Time Campaign Pivots

Personalised Customer Journeys

• AI-Driven Micro-Segmentation and Dynamic Content Delivery
• Building Dynamic, Real-Time Customer Experiences

Generative Content and Creative Automation

• Adapting Copy, Visuals, Video via AI without Losing Brand Voice
• Using Templates, Checks, and Creative Guardrails

Conversational Marketing & CX

• Deploying Chatbots and Voice AI to Enhance CX and Lead Generation
• Knowing when to Automate vs. Humanise

Ethical AI, Transparency and Governance

• Building Trust with Transparent AI Use Policies
• Practical Checks for Privacy, Bias, and Brand Consistency

Emerging Channels and Innovation

• Selecting Channels that Resonate with your Audience

Integrated AI Marketing Blueprint

• Consolidating Strategy: Budgets, Tech Stack, Governance, Pilots
• Preparing Executive-Ready Pitches with Projected Outcomes

Programme Assessment

AI Marketing Strategy Blueprint and Presentation – Delegates will develop a tailored AI marketing strategy or roadmap for implementing or optimising AI capabilities within their marketing ecosystem and present a summary of this strategy.

Note: Only a basic understanding of marketing concepts is required. Marketing concepts and theories will be built into the course throughout.