Centre for Professional Development and Lifelong Learning

Marketing

Effective marketing entails building and maintaining profitable relationships with target customers.  It also demands efforts to integrate one’s brands into the consumers’ lives through digital and physical engagement to the extent that they become loyal advocates. Developed and delivered by a team of results-driven professionals, our courses in marketing cover all of the key areas and touchpoints for (a) reaching consumers with effective strategies and (b) maintaining and enhancing established relationships.

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Brand Management

Effective brand management entails the creation of a distinctive and lasting impression in the minds of customers and prospects while enhancing market share and profit.  This course addresses the issues confronting the modern-day brand manager and introduces you to the key elements of brand management including brand positioning and communication, brand equity, brand auditing, measuring the financial impact of branding and marketing decisions and engaging with brand stakeholders.  

Mode of Delivery: Face-to-Face  ONLINE

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Building Customer Service Excellence

This course is designed to equip delegates with the requisite knowledge for providing potential and existing internal and external clients with outstanding customer service, and the ability to confidently navigate difficult situations. This course also provides delegates with the opportunity to discuss and share experiences with other customer service professionals while understanding their role in shaping the customer experience.

Mode of Delivery: Face-to-Face ONLINE

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Digital Business

The Digital Business course is designed to introduce delegates to the latest trends in the digital environment by providing knowledge of key technologies and how to apply theoretical and practical methods to leverage such technologies effectively, efficiently and purposefully. This short course will examine digital business, digital strategy, global entrepreneurship, web architecture, digital entrepreneurship, digital social enterprise and charities, digital communications, digital innovation, privacy, and security. Whether the delegates’ aim is to launch their own digital start-up, support the growth of existing digital businesses or become a consultant in this cutting-edge field, this short course will provide all the necessary skills, knowledge and expertise in order to succeed in the growing Caribbean and global digital economy.

Mode of Delivery: ONLINE
 

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DIGITAL TRANSFORMATION – FOUNDATION

This course was created for individuals who are interested in learning how embracing digital technology and data management practices can transform their organizations. They will be provided with an overview of the digital transformation process and how it can increase efficiency, drive productivity and allow their organizations to stay competitive.  Participants will include those who are curious about the digital transformation process and who understand that it is an inevitable process that all organizations must undergo.
 
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Marketing Strategy

Businesses thrive when they actively seek to understand customers and develop strategies and tactics to capture their attention and secure their loyalty. This course focuses on the development of winning marketing strategies for the modern-day marketplace. The core content includes market analysis; brand/product strategies; service marketing strategies; distribution & logistics strategies; Integrated Marketing Communications strategies; and pricing strategies. These strategies will be examined as they relate to customers and competitors.

Mode of Delivery: Face-to-Face  ONLINE

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Retail Marketing

Successful retailers work to ensure that their customers get the right products at the right prices, at the right time and in the best condition possible. In order to ensure consumer satisfaction and loyalty, retailers must also effectively manage their own brands through the appearance, atmospherics and customer service culture of their establishments. This course provides retail business owners, retail managers, retails supervisors and marketing and sales personnel working in the retail environment, with the fundamentals of effective retail marketing and includes insights into how retail marketing activities can be more smoothly and profitably aligned to the logistics and supply chain management functions.

Mode of Delivery: Face-to-Face ONLINE

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Advanced Sales & Customer Service Professional Certification

Individuals often gravitate to the fields of Sales, Marketing and Customer Service because they have a natural creativity or a flair for convincing others to buy or invest. Such individuals could become even more adept through exposure to the contemporary theories and concepts of sales, customer service and marketing. This course responds to that need and marries the practical realities of Sales & Customer Service with the theory which underpins predictable and consistent success.

Mode of Delivery: Face-to-Face ONLINE

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S.M.A.R.T Sales

This course will be delivered under the CETL Teaching Excellence Series which promotes teaching and learning excellence in a variety of areas. In this course, participants will learn the skills to become more confident and effective in sales. Participants will explore the intersection of human skill and data driven insights needed to convert prospects into sales. This course is for anyone who wants the tools to improve their ability to sell efficiently and confidently. Participants will learn the art of presenting in sales, the processes and steps involved in the sales funnel and how to analyse key revenue figures.

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