• Apply knowledge of digital marketing discourse and theory to real-life scenarios.
• Develop an effective digital marketing plan.
• Optimise an organisation’s social and digital marketing channels.
• Develop individualised customer profiles for an organisation.
• Execute an effective digital marketing strategy applicable to an organisation’s target audience.
• Critique an organisation’s digital marketing strategy and provide recommendations for improvement.
The goals of this course are to:
• Provide delegates with a working knowledge of digital marketing that can be applied to any field or role.
• Provide delegates with an introductory knowledge of marketing theory and practice.
• Equip delegates with the digital marketing tools needed to achieve marketing and organisational objectives.
The following subject areas will be addressed:
The Digital Marketing Environment
Digital Marketing Tools and Channels
Digital Marketing Planning and Strategy
Digital Marketing Management
This course will be delivered online.
Delegates will be engaged through lectures, case discussions, practical individual and group activities
TBA