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Centre for Professional Development and Lifelong Learning

Short Courses


Marketing

Brand Management

Overview

Effective brand management entails the creation of a distinctive and lasting impression in the minds of customers and prospects while enhancing market share and profit.  This course addresses the issues confronting the modern-day brand manager and introduces you to the key elements of brand management including brand positioning and communication, brand equity, brand auditing, measuring the financial impact of branding and marketing decisions and engaging with brand stakeholders.  

Mode of Delivery: Face-to-Face  ONLINE

What will I Learn?

On successful completion of the course, delegates will be able to:
  • Develop a brand related argument and express those thoughts clearly in both writing and oral communication;
  • Apply creative and critical strategies and tactics involved in developing, positioning, leveraging and managing a brand.

Who Should do this Course

Persons in Sales and Marketing; persons with undergraduate training in other fields who are desirous of entering the fields of sales, marketing, brand management or distribution and entrepreneurs.  
 

Important Information

This course has been offered at a special rate, CLICK HERE to view Terms and Conditions
 

For our International/ Regional delegates who have successfully completed the requirements of obtaining their Certification, The Centre for Professional Development and Lifelong Learning would be more than happy to deliver your Certificate via a courier service for which you would be required to bear the cost. This sum must be paid to The UWI, Cave Hill Campus prior to dispatch of the certificate. 

For more details, email cpdll@cavehill.uwi.edu and a representative will guide you accordingly.”


 

At a Glance

  • Admissions Term: 2020/2021 Semester I
  • Date: November 2nd - 18th 2020
  • Time: Monday and Wednesday, 5pm - 8pm
  • Duration: 6 days (18 hours)
  • Certificate Awarded: Professional Development Certificate of Competence
  • CRN: 12274
  • Course Code: PDLL 109
  • CEUs: 1.8
  • Capacity: 16
  • Cost: BDS $2,060 (US $1,030) BDS$500.00 (US$250.00)

The following topics and concepts will be addressed:
  • Key principles of branding
  • Understanding brand equity
  • Practical brand development – positioning & communication.
  • Preparation of logical & coherent brand audits
  • Communication with other brand stakeholders
  • Examining profit & loss  

5 CXC level passes including Mathematics & English OR 2 A’ level passes, plus three years work experience in a sales, customer service or marketing related role.

The teaching approach will be face to face and may include lectures, discussions, videos, role plays, case studies, group work, guest lectures. online.
 

Christopher Symmonds

Christopher is a senior manager within the Goddard Enterprises Group of companies (GEL Group) and holds accountability for the commercial operations in Barbados and St. Lucia, where his sphere of responsibility spawns all areas of Revenue Generation, Service Delivery and Business Development.
He holds a Bachelor of Science in Management from UWI; Cave Hill, a Masters of Business Administration specializing in Marketing from the University of Lincoln, an élite High Achievers Management certificate from Cave Hill School of Business and is a Fellow of the International Chartered Institute of Marketers. He keeps his skills current through his commitment to lecturing in the Masters of Science (MSc); Marketing degree programme at the University of the West Indies, Cave Hill Campus.
Christopher is a father of three, a gym enthusiast, a current Director of the Heart & Stroke Foundation of Barbados and formerly a member of the GEL Corporate Communications Committee.