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Centre for Professional Development and Lifelong Learning

Short Courses


Marketing

Effective marketing entails building and maintaining profitable relationships with target customers.  It also demands efforts to integrate one’s brands into the consumers’ lives through digital and physical engagement to the extent that they become loyal advocates. Developed and delivered by a team of results-driven professionals, our courses in marketing cover all of the key areas and touchpoints for (a) reaching consumers with effective strategies and (b) maintaining and enhancing established relationships.  

Brand Management

Brand Management

Effective brand management entails the creation of a distinctive and lasting impression in the minds of customers and prospects while enhancing market share and profit.  This course addresses the issues confronting the modern-day brand manager and introduces you to the key elements of brand management including brand positioning and communication, brand equity, brand auditing, measuring the financial impact of branding and marketing decisions and engaging with brand stakeholders.  

Mode of Delivery: Face-to-Face  ONLINE

 

Building Customer Service Excellence

Building Customer Service Excellence

This course is designed to equip delegates with the requisite knowledge for providing potential and existing internal and external clients with outstanding customer service, and the ability to confidently navigate difficult situations. The face-to-face training room sessions will provide delegates with the opportunity to discuss and share experiences with other customer service professionals while understanding their role in shaping the customer experience.


Mode of Delivery: Face-to-Face ONLINE

 

Digital Marketing

Digital Marketing

Digital marketing is fast becoming one of the primary ways which businesses market themselves, and it has become critical that firms are at the forefront of online marketing in order to keep up with the competition. As such, digital marketing professionals are increasingly sought after. In this cutting-edge course, you will gain an introductory knowledge of the latest theories and discourse in the ever-changing digital marketing landscape and be able to critique digital marketing channels and provide recommendations based upon this critique. You will learn how to develop an implementable and SMART digital strategy; how to optimize management of social and digital channels, and how to develop individualized customer profiles for better targeting.

Mode of Delivery: Face-to-Face ONLINE

 

Marketing Strategy

Marketing Strategy

Businesses thrive when they actively seek to understand customers and develop strategies and tactics to capture their attention and secure their loyalty. This course focuses on the development of winning marketing strategies for the modern-day marketplace. The core content includes market analysis; brand/product strategies; service marketing strategies; distribution & logistics strategies; Integrated Marketing Communications strategies; and pricing strategies. These strategies will be examined as they relate to customers and competitors.


Mode of Delivery: Face-to-Face ONLINE

 

Retail Marketing

Retail Marketing

Successful retailers work to ensure that their customers get the right products at the right prices, at the right time and in the best condition possible. In order to ensure consumer satisfaction and loyalty, retailers must also effectively manage their own brands through the appearance, atmospherics and customer service culture of their establishments. This course provides retail business owners, retail managers, retails supervisors and marketing and sales personnel working in the retail environment, with the fundamentals of effective retail marketing and includes insights into how retail marketing activities can be more smoothly and profitably aligned to the logistics and supply chain management functions.

Mode of Delivery: Face-to-Face

 

Sales & Customer Service Professional Certification

Sales & Customer Service Professional Certification

Individuals often gravitate to the fields of Sales, Marketing and Customer Service because they have a natural creativity or a flair for convincing others to buy or invest. Such individuals could become even more adept through exposure to the contemporary theories and concepts of sales, customer service and marketing. This course responds to that need and marries the practical realities of Sales & Customer Service with the theory which underpins predictable and consistent success.

Mode of Delivery: Face-to-Face ONLINE