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CAVE HILL HOME > Lifelong Learning > Courses > Postgraduate Modules > Events Operation Management

Postgraduate Modules


Management Studies

Events Operation Management

Overview

Event operations is increasingly being used to provide new revenue streams and profits for a wide range of hospitality and tourism businesses. Businesses are therefore being challenged by competitors and industry demands to better utilise space, manpower and other expensive resources to achieve sustainable competitive advantage. Growing specialist skills in event operations management therefore becomes critical if tourism destinations and/or hospitality organisations are to increase profits through this activity. The module introduces a range of event operations management models and techniques and considers the importance of quality management through the process. The module will demonstrate how theoretical understanding can be applied and help aid the operational planning and implementation of events.

​​Mode of Delivery: Face-to-Face

What will I Learn?

At the end of this course students should be able to:
  • ​Identify and apply event operation management tools and techniques
  • Critically review the role of resource and partnership management in relation to
  • operations management
  • Demonstrate the need for strategic awareness in the management of event operations 
  • Synthesise theory and its relationship to solving event operational and quality issues
  • Evaluate the effectiveness of an event and consider long term planning actions

Who Should do this Course

Individuals who meet the entry requirements for postgraduate level training, including persons in the tourism and hospitality industry, such as resort managers, restaurant owners and managers; food and beverage managers and tourism entrepreneurs who want to be able to identify and apply event operations management tools and techniques, and be able to evaluate the effectiveness of an event and consider the long- term planning actions.

Important Information

  • Applicants must bring all required documentation to the Department of Management Studies, Graduate Section, for their application to be processed.
  • Individuals applying for postgraduate modules, whose native language is not English, must take tests,  to demonstrate English Language proficiency prior to registration, as identified in the Manual of Procedures re: Regulations for Graduate Diplomas and Degrees (Sec. 1, Para. 5).

At a Glance

  • Admissions Term: 2018/2019 Summer
  • Date: Semester 3 (May to July)
  • Time: TBA
  • Duration: 6 Weeks (36 Hours)
  • Certificate Awarded: Postgraduate Professional Development Certificate of Competence
  • Course Code: TOUR 6135
  • Capacity: 10
  • Cost: BDS $2,200 (US $1,100) {with assessment} ; BDS $1,870 (US $935) {without assessment}

For entry into this course, applicants must have at least an undergraduate degree, or five (5) years relevant work experience. Applicants may also be asked to provide an up-to-date Curriculum Vitae.

This module will be delivered mainly through lectures that will highlight the theoretical underpinnings, models and general framework of event operations and the importance of quality management. There is a wealth of literature available and the event industry is welcoming this transfer of knowledge in order to successfully deliver both small and large scale events which are becoming increasingly more complex and driven by a demand for higher standards and professionalism. Formal input, class discussion and video material as appropriate will be used during the lecture programme. A high level of interactivity involving discussions and debates will mainly characterise class activities. Student participation will also be encouraged to participate in tutorials and workshop sessions. Learning activities will also include oral presentations of assigned seminar tasks.

Leslie-Ann Jordan-Miller, PhD