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Centre for Professional Development and Lifelong Learning

CAVE HILL HOME > Lifelong Learning > Courses > Postgraduate Modules

Postgraduate Modules


The UWI Cave Hill Campus offers a select range of modules of their Master’s level degree bearing programmes as short courses for professional development, through the Centre for Professional Development and Lifelong Learning (CPDLL).  Whether you are seeking to advance in your area of expertise or get a taste for a master’s level programme that you are interested in pursuing, CPDLL affords its lifelong learners the opportunity to gain knowledge from our postgraduate standalone modules.

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Sport Policy and Development

Sport Policy and Development

Sport policy and development (TOUR 6160) seeks to provide the framework for understanding the development and management of sports within the national context; and its implications for tourism and sport development. In particular, the course considers how the administrative structures and policy agenda of various governments have supported (or not) the development of sports.

​​Mode of Delivery: Face-to-Face

 

Sports and Events Management

Sports and Events Management

Sports events attract large crowds, media attention and considerable corporate investment; they help to create national identity, are important to a country’s tourism appeal and can be a catalyst for host city legacies of new venues, regeneration and municipal infrastructure. The aim of the Sport and Event Management module is to provide the delegate with the opportunity to develop a critical appreciation of the role of planning, bidding, funding, implementing and creating a legacy of sport events.

​​Mode of Delivery: Face-to-Face

 

Strategic Human Resource Management

Strategic Human Resource Management

The emergence of a knowledge economy and society has contributed to the growing recognition that human resources now represent a critical investment that must be strategically managed to ensure success in an increasingly turbulent global marketplace.  This course identifies how human resource management can gain credibility as a new strategic business partner and give credence to the often-quoted statement that ‘people are our most important asset’. The evolution of strategy and models of strategic human resource management form a substantive element in the course which also examines changing labour markets configurations.

​​Mode of Delivery: Face-to-Face

 

Strategic Marketing for Tourism and Hospitality

Strategic Marketing for Tourism and Hospitality

Tourism is considered the world’s fastest growing industry. With the importance of tourism in global terms, there is increasing competition among destinations and tourism products. Being front of mind with the travelling consumer is therefore paramount for any destination and its tourism product suppliers. Strategic marketing becomes more critical with increasing competition and the ability to market successfully takes both knowledge and skill. This module therefore focusses on developing the knowledge and skills necessary for effective marketing and management of tourism by drawing extensively on the relevant theory essential to understanding this sector. This module also examines the strategic marketing planning process, recognizing marketing as an integral management component due to the competitive nature of the sector.

​​Mode of Delivery: Face-to-Face

 

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