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Centre for Professional Development and Lifelong Learning

CAVE HILL HOME > Lifelong Learning > Courses > Postgraduate Modules

Postgraduate Modules


The UWI Cave Hill Campus offers a select range of modules of their Master’s level degree bearing programmes as short courses for professional development, through the Centre for Professional Development and Lifelong Learning (CPDLL).  Whether you are seeking to advance in your area of expertise or get a taste for a master’s level programme that you are interested in pursuing, CPDLL affords its lifelong learners the opportunity to gain knowledge from our postgraduate standalone modules.

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Human Resource Development

Human Resource Development

In today’s ever-changing environment, Human Resource Development (HRD) is more important than ever. For those organizations seeking not only to survive, but to maximize operational effectiveness, and succeed in this fast-paced, highly dynamic, and increasingly global economy, the development of their most important asset (their employees) must be a key task in their organizational strategy. This course will introduce delegates to the principles and concepts related to HRD in organizations. We will explore how globalization is impacting on the ways we develop our people in organizations and the current trends in the field of HRD. Special emphasis will be on challenges facing Caribbean managers and explore possible solutions to problems.

​​Mode of Delivery: Face-to-Face

 

Introduction to Business Analytics

Introduction to Business Analytics

In an environment of increasingly faster growing data volumes, business analytics is becoming an even more critical capability for enterprises of all types and sizes. Business analytics is therefore an integral part of modern management, and as a result, graduates with skills in business analytics are increasingly in-demand in the job market. This course introduces delegates to the field of business analytics, an area of business administration that considers the extensive use of data, methods, and fact based management to support and improve decision making. Topics to be covered are inclusive of: the evolution of business analytics, descriptive analytics, predictive analytics, and prescriptive analytics.  

​​Mode of Delivery: Face-to-Face

 

Marketing Management and Strategy

Marketing Management and Strategy

This course focuses on strategic marketing decision-making skills and best practices in the marketing arena in order to develop capable marketing personnel who have potential for growth. The core content includes analyzing markets; target marketing; planning techniques; marketing mix strategies, and implementation and control strategies. Specific attention is placed on strategic management principles that are pertinent to the marketing management process.

​​Mode of Delivery: Face-to-Face

 

Marketing Research

Marketing Research

In the changing global market, maintaining a competitive edge is crucial for the survival of all businesses. Regardless of whether it is a starting business or a business in the process of expanding, market research provides business owners with access to accurate, timely and relevant information that is instrumental in making better strategic decisions, avoiding costly mistakes, and ultimately, successfully growing their businesses. This course is designed to equip delegates with the skills to be critical consumers and users of marketing research data, to undertake their own research studies (both qualitative and quantitative) and to conduct analysis of marketing research data.

​​Mode of Delivery: Face-to-Face

 

Performance Management

Performance Management

When performance management is systematically and effectively executed and sustained over the long term, it raises the organization’s standard of excellence and improves both individual and organizational performance. Therefore, this course provides delegates with both the context and foundations of performance assessment and management. Moreover, it will provide delegates with an appropriate understanding of the strategic and practical application of performance management systems. Furthermore, it will increase the student’s skill levels in performance assessment and management.

​​Mode of Delivery: Face-to-Face

 

Project Procurement and Contract Management

Project Procurement and Contract Management

This course examines the basic principles and methods for contracting, procurement and disbursement involved in Project Management. Delegates will explore the processes used to procure goods, works, services, as well as acquire resources for completion and fulfilment of requirements of projects funded by international financial institutions.

​​Mode of Delivery: Face-to-Face

 

Product Planning and Brand Management

Product Planning and Brand Management

Consumer expectations are one of the key areas of focus for successful businesses in today’s competitive environment. This has resulted in Brand management becoming an integral part of modern marketing. The focus of this course is to help delegates to understand these expectations and how to meet them through well managed brands. This course builds on existing communications and consumer behaviour models in order to explore many of the issues facing a modern-day Marketing Manager.

​​Mode of Delivery: Face-to-Face

 

Project Evaluation

Project Evaluation

In this course, delegates will study the critical assumptions underpinning qualitative approaches to evaluation: design and social, survey projects; advanced methods for data collection and analysis; reporting; confidentiality of delegates; ethics of qualitative inquiry. In addition, delegates will examine quantitative methods of inquiry, including input-output analysis; linear and nonlinear programming; goal programming; proportions; analysis of social survey data; linear equations and functions; multivariate and other statistical techniques.

​​Mode of Delivery: Face-to-Face

 

Project Financing

Project Financing

Developing nations like most Caribbean territories utilize international sources of financing for funding large projects such as infrastructural projects. These projects therefore require crucial evaluation given the financial risk and other risks projects may face. Project financing has therefore become a critical area of study given that it is the preferred method of funding large scale projects in both developed and developing nations alike, and as such, is a crucial knowledge area required by project managers and, by extension, any professional working on projects within their organization. This course will focus on understanding the rationale for project financing, how to prepare the financial plan, assess the risks, design the financing mix, and raise the funds for projects.
​​Mode of Delivery: Face-to-Face

 

Project Implementation

Project Implementation

Project Implementation is a course that provides an in-depth knowledge of various tools and techniques for planning, implementation and termination processes for current and future project managers, and persons interested in project or programme evaluation. It serves to provide a foundation for understanding the key components of project management roles, processes and practices, and to demonstrate general and specific approaches to facilitate project managers’ effectiveness as they appropriately plan, strategically position and properly execute, heeding the Project Lifecycle and expected returns.

​​Mode of Delivery: Face-to-Face

 

Recruitment and Selection

Recruitment and Selection

Employees are a vital part in determining the success of a business. Finding the best employees for each position requires strong recruitment strategies because top talent is hard to find. This Recruitment and Selection course provides delegates with an understanding of recruitment and selection methods and processes. The role of recruitment and selection is examined in this course, in relation to an organization’s overall profitability or viability.

​​Mode of Delivery: Face-to-Face

 

Risk, Crisis and Disaster Management

Risk, Crisis and Disaster Management

This module on Risk, Crisis and Disaster Management will introduce delegates to the key concepts, definitions and tools to bring hazard sensitivity in the formulation of policy, programmes and services in which they are likely to be engaged. Further, it will familiarize them with initiatives and strategies for disaster loss reduction in Caribbean tourism.

​​Mode of Delivery: Face-to-Face

 

Service Quality in Hospitality & Tourism

Service Quality in Hospitality & Tourism

This course will examine the many aspects of service quality as it relates to management, operations, human resources management, competitiveness, technology, and customer/guest satisfaction, all within the context of the Hospitality and Tourism industry. It draws upon the delegate’s wide range of basic disciplines to provide the fundamental knowledge and skills that are required to fulfil the diverse demands placed upon individuals in management positions within the hospitality and tourism industry.

​​Mode of Delivery: Face-to-Face

 

Services Marketing

Services Marketing

This course explores the core 8 “P” concepts in services marketing, and the tools used by marketers in the creation of service marketing strategies, tactics and plans. The course is broken into four overarching areas; Understanding Service Markets, Products & Customers; Building the Service Model; Managing the Customer Interface; and Implementing Profitable Service Strategies. To complement these areas the facilitator also incorporates case studies and local/ regional “best practices”.

​​Mode of Delivery: Face-to-Face

 

Social, Economic, Political, Environmental Impact Assessment

Social, Economic, Political, Environmental Impact Assessment

In many parts of the world, social and environmental impact studies are now a prerequisite in developmental project applications. Decision makers therefore need data to determine which programs or policies would be most beneficial to society. Social and environmental impact assessment is a course designed to address the aforementioned issues. In this course, delegates will engage in an in- depth study and practice of key quantitative and qualitative methodologies that enable project management professionals and programme evaluators to determine the impact a proposed project will have, to evaluate whether a project in progress is on track to achieve its estimated impact, and/or to evaluate whether a completed or terminated project has achieved its promised impact.

​​Mode of Delivery: Face-to-Face

 

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