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CAVE HILL HOME > Lifelong Learning > Courses > Short Courses > Marketing > Sales & Customer Service Professional Certification

Short Courses


Sales & Customer Service Professional Certification


Individuals often gravitate to the fields of Sales, Marketing and Customer Service because they have a natural creativity or a flair for convincing others to buy or invest. Such individuals could become even more adept through exposure to the contemporary theories and concepts of sales, customer service and marketing. This course responds to that need and marries the practical realities of Sales & Customer Service with the theory which underpins predictable and consistent success.

Mode of Delivery: Face-to-Face ONLINE

What will I Learn?

On successful completion of this course, delegates will be able to:
  • Identify their own prospect to close ratios
  • Leverage new business from existing customer relationships;
  • Leverage consumer behaviour to improve satisfaction.

Who Should do this Course

Customer Service personnel or persons desirous of entering the field; Managers and Supervisors in the fields of Customer Service and Relationship Management and Entrepreneurs.

Important Information

This course has been offered at a special rate, CLICK HERE to view Terms and Conditions

For our International/ Regional delegates who have successfully completed the requirements of obtaining their Certification, The Centre for Professional Development and Lifelong Learning would be more than happy to deliver your Certificate via a courier service for which you would be required to bear the cost. This sum must be paid to The UWI, Cave Hill Campus prior to dispatch of the certificate. 

For more details, email and a representative will guide you accordingly.”


At a Glance

  • Admissions Term: 2020/2021 Semester II
  • Date: February 15th- 26th, 2021
  • Time: Monday, Wednesday and Friday, 5pm - 8pm;
  • Duration: 2 weeks (18 hours)
  • Certificate Awarded: Professional Development Certificate of Competence
  • Course Code: PDLL106
  • CEUs: 1.8
  • Capacity: 16
  • Cost: BDS $2,060 (US $1,030) BDS$500.00 (US$250.00)

The following topics and concepts will be addressed:
  • Prospect Management
  • What does no actually mean
  • Online Personas
  • What’s in it for me
  • Communication & relationships
  • Trust in Service

5 CXC level passes including Mathematics & English OR 3 passes including Mathematics & English plus three years work experience in a sales or customer service roll.


The teaching approach will be face to face and may include lectures, discussions, videos, role plays, case studies, group work, guest lectures.

Christopher Symmonds

Christopher is a senior manager within the Goddard Enterprises Group of companies (GEL Group) and holds accountability for the commercial operations in Barbados and St. Lucia, where his sphere of responsibility spawns all areas of Revenue Generation, Service Delivery and Business Development.
He holds a Bachelor of Science in Management from UWI; Cave Hill, a Masters of Business Administration specializing in Marketing from the University of Lincoln, an élite High Achievers Management certificate from Cave Hill School of Business and is a Fellow of the International Chartered Institute of Marketers. He keeps his skills current through his commitment to lecturing in the Masters of Science (MSc); Marketing degree programme at the University of the West Indies, Cave Hill Campus.
Christopher is a father of three, a gym enthusiast, a current Director of the Heart & Stroke Foundation of Barbados and formerly a member of the GEL Corporate Communications Committee.