Centre for Professional Development and Lifelong Learning

Marketing

Effective marketing entails building and maintaining profitable relationships with target customers.  It also demands efforts to integrate one’s brands into the consumers’ lives through digital and physical engagement to the extent that they become loyal advocates. Developed and delivered by a team of results-driven professionals, our courses in marketing cover all of the key areas and touchpoints for (a) reaching consumers with effective strategies and (b) maintaining and enhancing established relationships.

Marketing

Social Media Marketing

Social Media Marketing

Overview

Using theory and practical examples from expert marketing industry practitioners, this course will endow delegates with the social media marketing skills and tools needed to create, develop, and sustain a successful social media presence. It will enable delegates to devise winning social media strategies and actionable platform-specific marketing tactics to increase their organisation’s reach and to improve organisational growth. In all, this course will enable delegates to curate and execute a social media marketing plan that sets their organisation apart from the competition.

What will I Learn?

By the end of the course, delegates should be able to:

• Use proven social media marketing strategies, tools and techniques to improve their organisation’s social networks.

• Illustrate how to increase brand awareness through the use of multiple social media platforms.

• Examine key considerations for developing good content for various target audiences.

• Transform marketing data into actionable insights.

• Use marketing analytics to drive informed business decision making.

• Develop an effective social media marketing strategy for an organisation

Who Should do this Course

Important Information

In today’s highly digitised global business landscape, businesses cannot afford to overlook the growing digital space. Instead, these businesses must learn how to leverage the various digital tools to expand their digital presence across the diverse social media channels. Thus, this course will seek to demonstrate how social media marketing can substantially improve an organisation’s overall brand experience for its consumers through the exploration of key social media marketing strategies and proven methodologies. This course will prepare delegates to be effective social media marketers, equipped with the skills needed to ‘own’ the digital space.

The goals of this course are to:

• Introduce delegates to and improve their understanding of the contemporary social media marketing landscape.

• Equip delegates with the social media tools and techniques needed to maintain a consistent and trustworthy social media presence across various social media channels.

 

At a Glance

  • Admissions Term: 2024/2025 Year Long CPDLL
  • Registration: Open
  • Date: June 17th- July 10th, 2025
  • Time: Tuesday and Thursday 5pm - 8pm
  • Duration: 4 weeks (24 hours)
  • Certificate Awarded: Professional Development Certificate of Competence
  • Capacity: 30
  • Cost: BDS$700.00/ US$350.00

The following subject areas will be addressed:

• Getting Socialised with Social Media Marketing
• Audience Targeting in Social Media Marketing
• Best Practices for Social Media Engagement
• Social Media Platforms and Social Networking Sites
• Personal Branding and Influencer Marketing
• Content Creation for Social Media
• Mobile Marketing on Social Networks
• Social Media Analytics
• Building a Social Media Marketing Plan

This course will be delivered online.

Delegates will be engaged through lectures, participative discussions, case studies, online activities, practical individual and group activities, and possible simulations.  
 

TBA