Centre for Professional Development and Lifelong Learning

Marketing

Effective marketing entails building and maintaining profitable relationships with target customers.  It also demands efforts to integrate one’s brands into the consumers’ lives through digital and physical engagement to the extent that they become loyal advocates. Developed and delivered by a team of results-driven professionals, our courses in marketing cover all of the key areas and touchpoints for (a) reaching consumers with effective strategies and (b) maintaining and enhancing established relationships.

Marketing

Marketing Strategy

Marketing Strategy

Overview

Businesses thrive when they actively seek to understand customers and develop strategies and tactics to capture their attention and secure their loyalty. This course focuses on the development of winning marketing strategies for the modern-day marketplace. The core content includes market analysis; brand/product strategies; service marketing strategies; distribution & logistics strategies; Integrated Marketing Communications strategies; and pricing strategies. These strategies will be examined as they relate to customers and competitors.

Mode of Delivery: Face-to-Face  ONLINE

What will I Learn?

On successful completion of the course, delegates will be able to:

  • Analyse markets to understand the dynamics at work in the marketplaces.
  • Develop appropriate marketing strategies to capitalize on the opportunities in those markest and mitigate the threats that exist.
  • Apply planning techniques to marketing.

Who Should do this Course

Persons currently in the marketing field who want to enhance their skillset; persons seeking to enter the field of marketing and entrepreneurs or small business owners who need assistance in understanding marketing and dealing with marketing issues.

Important Information

This course has been offered at a special rate, CLICK HERE to view Terms and Conditions
  • Delegates must attain a grade of at least 70% in order to receive the Professional Development Certificate of Competence.

  • The course fee includes lunch daily.

     

    For our International/ Regional delegates who have successfully completed the requirements of obtaining their Certification, The Centre for Professional Development and Lifelong Learning would be more than happy to deliver your Certificate via a courier service for which you would be required to bear the cost. This sum must be paid to The UWI, Cave Hill Campus prior to dispatch of the certificate. 

    For more details, email cpdll@cavehill.uwi.edu and a representative will guide you accordingly.”

At a Glance

  • Admissions Term: 2023/2024 Semester II
  • Registration: Open
  • Date: July 1st – 17th, 2024
  • Time: Mondays & Wednesday 5pm - 8pm
  • Duration: 3 weeks (18 hours)
  • Certificate Awarded: Professional Development Certificate of Competence
  • Course Code: PDLL 112
  • CEUs: 1.8
  • Capacity: 40
  • Cost: BDS $2,395 (US $1,197.50) BDS$750.00 (US$375.00)
The following topics/concepts/theories/issues will be addressed:
  • Market analysis,
  • Brand/Product strategies,
  • Service marketing strategies
  • Distribution & logistics strategies
  • Integrated Marketing Communications strategies

Marketing personnel and those planning to make marketing a profession.
Marketing Business knowledge at supervisory level and/or a minimum of 3 years business experience (especially in some aspect of marketing).
 

The course material will be delivered using a combination of direct instruction, and independent learning. The direct instruction will consists of explicit teaching and associated didactic questions.
 
Delegates will be engaged in class discussions on strategies. These discussions will be based on questions posed by the lecturer and/or areas the students require further expansion in.
 
The independent learning consists of working on the marketing strategies.
Dr. Alfred Walkes