Centre for Professional Development and Lifelong Learning

Management Studies

Introduction to Business Analytics

Introduction to Business Analytics

Overview

In an environment of increasingly faster growing data volumes, business analytics is becoming an even more critical capability for enterprises of all types and sizes. Business analytics is therefore an integral part of modern management, and as a result, graduates with skills in business analytics are increasingly in-demand in the job market. This course introduces delegates to the field of business analytics, an area of business administration that considers the extensive use of data, methods, and fact based management to support and improve decision making. Topics to be covered are inclusive of: the evolution of business analytics, descriptive analytics, predictive analytics, and prescriptive analytics.

​​Mode of Delivery: Face-to-Face

What will I Learn?

On successful completion of this course, students will be able to:
  • Define and interpret the core concepts and terminologies of business analytics
  • Identify the tools and technologies required for business analytics
  • Outline the history of business analytics
  • Critically discuss the value of business analytics to the corporate world
  • Explain how business analytics has been successfully used in various industries
  • Explain the role that business analytics plays in the decision-making process
  • Effectively use business analytics to support decision-making
  • Distinguish among the three categories of business analytics techniques (descriptive, predictive and prescriptive analytics) and determine the best technique to use in a given situation
  • Assess business situations and identify opportunities for creating value using business analytics
  • Appraise business problems and determine most suitable analytical methods

Who Should do this Course

Individuals who meet the entry requirements for postgraduate level training, including professionals in the analytics field; individuals who are expected to complete some business analysis work as part of their role; persons who want to develop the skills necessary to analyze business situations and solve business problems.

Important Information

  • Applicants must bring all required documentation to the Department of Management Studies, Graduate Section, for their application to be processed.
  • Individuals applying for postgraduate modules, whose native language is not English, must take tests,  to demonstrate English Language proficiency prior to registration, as identified in the Manual of Procedures re: Regulations for Graduate Diplomas and Degrees (Sec. 1, Para. 5).

At a Glance

  • Admissions Term: 2025/2026 Semester I
  • Date: September to December 2026
  • Time: Wednesdays, 5:10pm - 8pm
  • Duration: 12 weeks (36 hours)
  • Certificate Awarded: Postgraduate Professional Development Certificate of Competence
  • Course Code: BUSA 6000
  • Capacity: 5
  • Cost: BBD $2,385 (USD $1,192.50) {with assessment}; BBD $2,030 (USD $1,015) {without assessment}
The following topics will be addressed:
  • The Evolution of Business Analytics
  • The value of Business Analytics
  • Applications of Business Analyses
  • Big data tools and technologies
  • Big Data Analytics
  • Case studies in the use of Analytics
For entry into this course, applicants must have at least an undergraduate degree, or five (5) years relevant work experience. Applicants may also be asked to provide an up-to-date Curriculum Vitae.
This course will provide both a sound base of learning and an opportunity to test and develop skill through a combination of lectures, in-class and online discussions, and group/individual exercises. Students will actively participate in the delivery of this course through case analyses and presentations.  The use of various technological media such as Power-point and video presentations will also be incorporated in each session to aid in the delivery of the course material.

Dion Greenidge, PhD