This course will examine the development consulting within the tourism and hospitality industry, including the accommodation, food and beverage, events and government. It will provide students with a sound basis for developing their own consultancy business. Areas to be covered in the course include: consulting and valuation, facilities management, strategic management, impact assessments, hotel development and design, managing service operations, environmental policy in the hospitality industry, international hospitality law. At the end of the course students should have the tools which would enable them to provide effective analysis (supply, demand, site), to conduct reliable market research, and strategic assessment of a client’s current or potential business.
On successful completion of this course students will be able to:
The goals of this course are to:
The following topics will be addressed:
This course will consist of a series of lectures which will establish the key concepts, issues and practices related to tourism and hospitality consulting. These lectures will be supplemented by guest lectures given by specialists in areas relevant to operation and delivery of consultancy services. Course participants will be expected to prepare assignments and undertake a project which demonstrates their understanding of the subject. This course adopts a very student-centred approach and to get the most from this course it is essential that there is a great deal of preparation and participation by students.
This course will be graded using 100% coursework and will be weighted as follows:
Individual Assignment – 50%
Group Assignment – 50%
Group Project – 40%
Individual Presentation – 10%
Ms Amanda Charles
