Centre for Professional Development and Lifelong Learning

Marketing

Effective marketing entails building and maintaining profitable relationships with target customers.  It also demands efforts to integrate one’s brands into the consumers’ lives through digital and physical engagement to the extent that they become loyal advocates. Developed and delivered by a team of results-driven professionals, our courses in marketing cover all of the key areas and touchpoints for (a) reaching consumers with effective strategies and (b) maintaining and enhancing established relationships.

Marketing

DIGITAL TRANSFORMATION – FOUNDATION

DIGITAL TRANSFORMATION – FOUNDATION

Overview

This course was created for individuals who are interested in learning how embracing digital technology and data management practices can transform their organizations. They will be provided with an overview of the digital transformation process and how it can increase efficiency, drive productivity and allow their organizations to stay competitive.  Participants will include those who are curious about the digital transformation process and who understand that it is an inevitable process that all organizations must undergo.
 

What will I Learn?

On successful completion of this short course, participants will be able to:

  • Learn about digital tools and processes and how they can be leveraged to benefit their organizations;
  • Understand possible challenges and barriers to digital transformation within their organization and the wider industry;
  • Identify future opportunities for growth using digital technology; and
  • Foster an organizational culture which promotes innovation

Who Should do this Course

This short course is targeted to anyone who is interested in the foundational aspects of digital transformation, improvement processes and initiatives for transforming a business. This includes senior executives, mid to senior level managers, team leaders, department heads and consultants.
 

Important Information

The course will show participants how digital transformation can increase productivity and efficiency within their organization;
The course will highlight the best practices and pitfalls to avoid when implementing a digital transformation; and
The course will show participants how to increase their organizational competitiveness, maintain relevance and increase market share.

At a Glance

  • Admissions Term: 2022/2023 Semester I
  • Registration: Open
  • Date: TBA-Enroll to Join Waiting List
  • Time: Tuesday and Thursday 5:30-7:30 PM
  • Duration: 5 weeks (20 hours)
  • Certificate Awarded: Professional Development Certificate of Competence
  • Course Code: PDLL165
  • Capacity: 40
  • Cost:  BDS $2,045.00 (US$1022.50) BDS $750.00 (US $375.00)
     
  • An overview of digitalization and the digital transformation process;
  • Understanding and embracing the opportunities that digital transformation can offer for your organization;
  • Discovering new products and markets that can be accessed through digital technology;
  • Fostering a culture of innovation and agility;
  • How to win the Digital Disruption game;
  • Understanding the threats that digitization presents; and
  • Learning how to navigate the legal and ethical implications of digital business practices (data protection, privacy and cybersecurity)

The mode of delivery will be online and the methodology will include lectures, case studies, practical exercises, group work and video.
 

Dr. Gareth Beeston

Gareth Beeston is Managing Director of Other World Escapes, a team-building activity based in the UK. He has had 3 years experience teaching digital marketing and 5 years experience consulting. Gareth was previously a senior partner for a local digital marketing consultancy based in Southampton, UK. Gareth is passionate about digital marketing and its position within the marketing field.