Centre for Professional Development and Lifelong Learning

Marketing

Effective marketing entails building and maintaining profitable relationships with target customers.  It also demands efforts to integrate one’s brands into the consumers’ lives through digital and physical engagement to the extent that they become loyal advocates. Developed and delivered by a team of results-driven professionals, our courses in marketing cover all of the key areas and touchpoints for (a) reaching consumers with effective strategies and (b) maintaining and enhancing established relationships.

Marketing

Digital Business

Digital Business

Overview

The Digital Business course is designed to introduce delegates to the latest trends in the digital environment by providing knowledge of key technologies and how to apply theoretical and practical methods to leverage such technologies effectively, efficiently and purposefully. This short course will examine digital business, digital strategy, global entrepreneurship, web architecture, digital entrepreneurship, digital social enterprise and charities, digital communications, digital innovation, privacy, and security. Whether the delegates’ aim is to launch their own digital start-up, support the growth of existing digital businesses or become a consultant in this cutting-edge field, this short course will provide all the necessary skills, knowledge and expertise in order to succeed in the growing Caribbean and global digital economy.

Mode of Delivery: ONLINE
 

What will I Learn?

On successful completion of the short course, delegates will be able to:

  • Create an implementable digital business strategy;
  • Analyse performance of digital business cases through the use of analytics tools and theoretical frameworks;
  • Implement the digital technologies and applications needed to deliver effective digital business growth.

Who Should do this Course

Digital Sales Representatives; e-Commerce Clerks; Digital Marketing Associates; Digital Brand Representatives; Creative Designers; Tele-Marketers; Entrepreneurs; Managers in Operations and IT; Business Process Managers; Business Process Analysts; Business Analysts; Business Architects; Project Managers.
 

Important Information

The goals of this short course are to:

  • Provide a comprehensive overview of the specific theories, tools, techniques, processes and best practices of digital business;
  • Examine digital entrepreneurship and the global digital economy that encompasses it;
  • Develop delegates’ knowledge, skills and expertise in order to create an implementable and effective digital start-up strategy and market the business effectively.

 
 

At a Glance

  • Admissions Term: 2023/2024 Semester II
  • Registration: Closed
  • Date: June 3rd- 26th, 2024
  • Time: Mondays & Wednesday 5pm - 8pm
  • Duration: 4 weeks (24 hours)
  • Certificate Awarded: Professional Development Certificate of Competence
  • Course Code: PDLL173
  • Capacity: 24
  • Cost: BDS$2045.00/ US$1022.50 BDS$750.00/ US$375.00

The following topics/concepts/theories/issues will be addressed:

  • What is Digital Business – an overview of concepts and principles
  • Web Architecture
  • Digital Research Methods and Data Collection
  • Digital Strategy
  • Digital Innovation and Creativity
  • Leveraging the Crowd: Open Innovation and Crowdsourcing
  • Digital Marketing
  • Digital Communications
  • Data Protection and Privacy
  • Online Security
  • The Future of Digital Business in The Caribbean

The course will be delivered via a combination of lectures, discussions and practical sessions. Content will include interaction with key technologies, real-life case studies, business analysis tools, video content, and interactive media.