Centre for Professional Development and Lifelong Learning

Marketing

Effective marketing entails building and maintaining profitable relationships with target customers.  It also demands efforts to integrate one’s brands into the consumers’ lives through digital and physical engagement to the extent that they become loyal advocates. Developed and delivered by a team of results-driven professionals, our courses in marketing cover all of the key areas and touchpoints for (a) reaching consumers with effective strategies and (b) maintaining and enhancing established relationships.

Marketing

Search Engine Optimisation and Marketing

Search Engine Optimisation and Marketing

Overview

This course is designed to enable delegates to improve their business’ website to increase visibility on widely used search engines including Google, Bing and Yahoo. In this way, delegates will learn how to apply key techniques to increase the traffic visiting their organisation’s website. Delegates will examine basic SEO tactics and techniques and they will learn how to effectively optimise a website, select competitive keywords, and how to create and use images and other media for marketing purposes. Moreover, delegates will learn how to construct a successful linking plan for higher rankings in search engines.

What will I Learn?

By the end of the course, delegates should be able to:

• Explain the role of search engine optimisation in the digital marketing eco-system.
• Evaluate their organisation’s website search engine optimisation.
• Perform keyword research from start to finish.
• Use critical insights from keyword research and reporting to enhance their search performance.
• Analyse their organisation’s data to determine which content gets the most shares.
• Differentiate between organic and paid search.
• Increase their organisation’s website visibility on the various search engines’ results page.
• Construct an SEO-optimised website or landing page.

Who Should do this Course

Important Information

Search Engine Optimization (SEO) is one of the most widely used marketing tools employed by companies globally. SEO is also one of the most fruitful and cost-effective ways of generating business through a website property. Thus, this course will demonstrate how SEO can promote an organisation’s visibility thereby building better brand awareness and increased profits.

At a Glance

  • Admissions Term: 2024/25 YearLong CPDLL
  • Registration: Open
  • Date: May 12th - June 4th , 2025
  • Time: Mondays & Wednesday 5pm - 8pm
  • Duration: 4 weeks (24 hours)
  • Certificate Awarded: Professional Development Certificate of Competence
  • Capacity: 30
  • Cost: BDS$700.00/ US$350.00

The following subject areas will be addressed:

• Introduction to Search Engine Optimisation (SEO)
• Keyword Research for SEO
• Understanding On-Page and Off-Page SEO
• Optimising Website Architecture
• Code Optimisation • Content Generation/Optimisation
• Link Building for SEO
• Specialised SEO: Local SEO, Video SEO, E-Commerce SEO
• Paid Search Ads
• Black Hat vs White Hack Tactics

This course will be delivered online. Delegates will be engaged through lectures, in-class discussions, online activities, and hands-on individual and group activities. Delegates will also be engaged through various online tools used for SEO.

TBA