This course will introduce delegates to the fundamentals of an email marketing platform, and delegates will learn how to develop and implement effective email marketing strategies. Moreover, this course will demonstrate how to craft effective emails that inspire buyer’s action and that contribute to revenue generation. Furthermore, delegates will learn how to develop successful email marketing campaigns, how to generate leads and how to nurture these leads to establish good customer relationships with prospective and current customers.
By the end of the course, delegates should be able to:
• Explain the importance and role of email marketing in the digital marketing strategy.
• Create an effective email marketing strategy.
• Develop a contact database management and segmentation strategy.
• Design an email marketing campaign.
• Discuss how buyer personas can be useful for email marketing.
• Create personalised marketing communications based on various buyer personas.
• Analyse key email marketing metrics to optimise email marketing performance.
• Identify the various types of email marketing lead nurturing strategies.
• Assess the role of marketing automation in customer relationship management.
Email marketing is one of the most cost-effective marketing tools and is highly regarded for generating a high return on investment. Despite the upward growth in social media channels such as Instagram and TikTok, email marketing still significantly outperforms the majority of these social media channels and continues to generate high conversion rates. Against this backdrop, this course will endeavour to help delegates unlock the unlimited power and potential of email marketing. Delegates will learn how to craft an effective email marketing campaign to multiply lead generation and nurture these leads.
The goals of this course are to:
• Equip delegates with the email marketing skills and tools needed to design professional and engaging email marketing campaigns that drive higher conversions.
• Demonstrate how to generate leads and retain customers through lead nurturing and effective customer relationship management
The following subject areas will be addressed:
• The Power of Email Marketing
• Email Marketing Platforms
• Defining Email Marketing Customer Personas
• Devising a Contact Management and Segmentation Strategy
• Email Marketing Tools and Software
• Content Writing and Designing your Marketing Emails
• Creating and Running Effective Email Marketing Campaigns
• Email Marketing Analytics and Optimisation
• Lead Nurturing and Automation
This course will be delivered online.
Delegates will be engaged through lectures, interactive discussions, and individual and group activities involving email marketing tools and techniques.
TBA
