School for Graduate Studies and Research

Dr. Sherma Roberts is a Senior Lecturer in tourism at the Sagicor Cave Hill School of Business and Management and currently serves as Interim Director  for the School of Graduate Studies and Research (SGSR)  at the Cave Hill Campus, Barbados. In addition to teaching, she contributes to the public discourse on regional tourism through service on state boards, panel discussions and keynote addresses.  From 2017-2021, she served as Chairperson of the  Tobago Tourism Agency Limited, the first of its kind on the island. Sherma has co-edited 4 books and is the lead author of Contemporary Caribbean Tourism: Concepts and Cases. Dr. Roberts has written and presented papers in areas pertaining to community participation, corporate social responsibility, sustainable tourism, diaspora tourism, e-marketing, tourism resilience and tourism entrepreneurship.  She is also the lead editor of two recent volumes  published by Palgrave-MacMillan titled Interdisciplinary Perspectives on COVID-19 and the Caribbean. In 2019, she chaired the 4^th Caribbean- International  Tourism Conference in Barbados themed ‘Navigating the Destination of the Future’ hosted jointly by three of the campuses of the UWI and international universities in the UK, USA and the wider Caribbean. Sherma is an an alumnus of Brunel University, University of Surrey and The University of the West Indies.