Overview

The B.Sc. in Management concentrating in Marketing is intended to provide students with a comprehensive study in the contemporary practice that is grounded in both marketing theory and practical experience.
The primary focus of this programme is educating students on the role marketing plays as an interface between the organisation and its customers. Here emphasis is placed on devising strategies for the creation of value for customers, shareholders, and other stakeholders.

 

Programme Structure

Please note that this programme structure acts as a guideline, refer to your Undergraduate Brochure for official programme information.

*The B.Sc. Management [Marketing] brochure can be printed from here
 

LEVEL I

1.   ACCT1002 - Introduction to Financial Accounting
2.   ACCT1003 - Introduction to Cost and Management Accounting
3.   ECON1000 - Introduction to Microeconomics
4.   ECON1003 - Maths for Social Sciences I OR ECON1004 - Maths for Social Sciences II
5.   ECON1005 - Introductory Statistics
6.   FOUN1101 - Caribbean Civilisation OR FOUN1210 - Science, Medicine & Technology
7.   FOUN1008 - Rhetoric II: Writing for Special Purposes OR FOUN1001- English for Academic Purposes
8.   MGMT1000 - Introduction to Computers
9.   MGMT1001 - Introduction to Management
10. One (1) of:
      GOVT1001 - Introduction to Caribbean Politics
      PSYC1004 -  Introduction to Social Psychology
      PSYC1003 -  Introduction to Psychology
      SOCI1000 -  Introduction to Sociology II
      SOCI1002 -  Introduction to Sociology I
 

LEVELS II & III

1.        MGMT2005 - Microcomputer Applications for Business
2.        MGMT2006 - Management Information Systems I
3.        MGMT2008 - Organisational Behaviour
4.        MGMT2012 - Quantitative Methods
5.        MGMT2020 - Managerial Economics
6.        MGMT2021 - Business Law I
7.        MGMT2023 - Financial Management I
8.        MGMT2026 - Production and Operations Management
9.        MGMT3017 - Human Resources Management
10.      MGMT3024 - Business Communication
11.      MGMT3031 - Business Strategy and Policy
12.      MGMT3033 - Business, Government & Society
13.      MKTG2001 - Principles of Marketing
14.      MKTG3000 - Marketing Management
15.      MKTG3001 - International Marketing Management
16.      MKTG3002 - Marketing Research
17.      MKTG3010 - Integrated Marketing Communication
18.      MKTG3070 - Consumer Behaviour
19-20. Two (2) Approved Electives