Sherma Roberts


Sherma Roberts
Title: Lecturer in Tourism
Department: MGMT
Discipline: Tourism and Hospitality
Additional Titles: Graduate Coordinator, M.Sc. Tourism Programmes
Qualifications: PhD. Sustainable Development with an emphasis on Tourism, Brunel University, UK

M.Sc. Tourism Planning & Development (distinction), University of Surrey, UK

Postgraduate Diploma in International Relations, The University of the West Indies, St. Augustine

B.Sc. History with Social Sciences (Hons), The University of the West Indies, St. Augustine
Contact: Email:
Direct Line: 246-417- 4538; 246-417-4295
Teaching Areas: Undergraduate Courses
TOUR 2000 International Tourism
TOUR 3000 Tourism Management
TOUR 3002 Tourism Marketing
TOUR 3006 Independent Research Project (Coordination)

Postgraduate Courses
TOUR 6030 Tourism Destination Management
TOUR 6040 Sustainable Tourism
TOUR 6120 Resort Hotel Development and Operations
TOUR 6900 Thesis Supervision
Biography: Sherma joined the Department of Management Studies at Cave Hill in 2005, after having taught in the UK at Manchester Metropolitan University and Buckinghamshire New University. Upon joining the Department, Sherma assumed the position of    Coordinator of the M.Sc.  Tourism & Hospitality Management programme and has since grown postgraduate offerings to a suite focusing upon Events, Sport, Marketing and Project Management. Dr. Roberts has worked hard to raise the profile of tourism education at Cave Hill and some of her accomplishments include creating the opportunity for students in the OECS countries to pursue undergraduate tourism programmes at Cave Hill through articulation initiatives, developing a suite of postgraduate tourism programmes that are relevant to the region, collaborating closely with the local and regional industry for internships and guest lectures, sharing of research findings, and hosting the 1st International  Tourism Conference at Cave Hill in 2009.
 In addition to teaching, she contributes to the public discourse on tourism as Chair of the Tourism Advisory Council (2010-2015) and  as a speaker at various  local and regional tourism and business fora.  Dr. Roberts has been instrumental in developing the participation framework for the development of the Tourism White Paper (2012-2021) in Barbados. Recently, she served as a panelist for the Caribbean Examinations Council developing the recently launched CAPE tourism syllabus, and was also the Chief Examiner for the subject. 
Sherma has three co-edited books, and recently published Contemporary Caribbean Tourism: Concept and Cases- which will be used by tourism students throughout the Caribbean archipelago and beyond.  Sherma has written and presented papers in areas pertaining to community participation, corporate social responsibility, sustainable tourism, diaspora tourism, e-marketing and tourism entrepreneurship.
She is passionate about tourism and envisions the Caribbean region becoming  the ‘Silicone  Valley of Tourism’  when it comes to knowledge production, service and product quality and product innovation. 
Research:   Sustainable tourism development
  Tourism entrepreneurship
  Postcolonial discourses on tourism
  Island tourism & tourism in developing countries
  Tourism policy & planning
  Community participation
  Risk and disaster management
  Corporate social responsibility
  Human Resource issues in tourism (absenteeism, employee empowerment, diversity)
Publications: Selected Publications

Roberts, S., Best, M. and Cameron, A. (2015) Contemporary Caribbean Tourism: Concepts and Cases.  Jamaica: Ian Randle.
Phillips, R. and Roberts, S. (eds.) (2012) Tourism, Planning and Community Development. New York: Routledge.
Lewis-Cameron, A. and Roberts, S. (eds.) (2010) Marketing Island Destinations- Concepts and Cases.  Burlington: Elseiver/Butterworth-Heinemann.
Daye, M., Chambers, D. and Roberts, S. (eds.) (2008) New Perspectives in Caribbean Tourism. New York: Routledge.
Book chapters:
Roberts, S., Telesford, J. and Barrow, J. (2015) Navigating the Caribbean Archipelago: An examination of regional tourism issues. In: Baldacchino, G. (ed.) Archipelago Tourism: Policies and Practices. UK: Ashgate. Pp. 147-162.
Roberts, S. (2010) E-Marketing: An Evaluation of Tobago’s Official Tourism Website In: Marketing Island Destinations: Concepts and Cases, Burlington: Elseiver/Butterworth-Heinemann, pp. 79-94.
Roberts, S. and Lewis-Cameron, A. (2010) Small Island Developing States: Issues and Prospects In: Marketing Island Destinations: Concepts and Cases, Burlington: Elseiver/Butterworth-Heinemann, pp. 1-8.
Roberts, S. (2008) Reflections from the Periphery: An analysis of Small tourism Businesses within the Sustainability Discourse In: New Perspectives in Caribbean Tourism. New York: Routledge, pp. 135-162.
Referred Journal articles:
Roberts, S. (2014) Assessing the potential of diaspora tourism: A conceptual approach. Journal of Eastern Caribbean Studies 37 (3 & 4), 115-132.
Roberts, S. (2011) An exploratory analysis of Factors Mediating Community Participation Outcomes in Tourism. Community Development: Journal of the Community Development Society 42 (3) 377-391.
Roberts, S. and Tribe, J. (2008) Indicators of sustainability for Small Tourism Enterprises – An Exploratory Perspective. Journal of Sustainable Tourism 16 (5), 575-594.
Roberts, S. & Tribe, J. (2005) Exploring the Economic Sustainability of the small tourism enterprise: A Case study of Tobago. Tourism Recreation Research 30 (1), 55-72.
Additional Information: Doctoral Supervision:
2013- to present
'The Impact of Public Policy and Governance on Sustainable Tourism Development in Tobago'. Calista Arthur. Registered in SALISES, Mona Campus

2013- to present- Transport Policy in the Caribbean. Jennifer Barrow. Registered in the Department of Management Studies, Cave Hill Campus
2008- 2012- DBA Supervision HIV/AIDS and Human Capital and Economic Development- Selected cases from the hospitality industry in the Commonwealth Caribbean (working title).  Akiba Reid, Cave Hill School of Business

Public engagement (selected):
25-27 September 2014 – Invited speaker- Community Tourism: Possibilities and Challenges. Statia Sustainable Conference, 2014. St. Eustatius.
12 November 2013- Invited  speaker- Achieving Sustainable Development: The Case of Tourism. 7th Annual Tobago Economic and Business Outlook conference- Financing Tobago’s Development hosted by the Division of Finance and Enterprise Development, Tobago House of Assembly. Magdalena Grand Beach Resort.
18 June 2013- Invited panelist on Broad Street Journal’s Breakfast Club, Savannah Hotel, Hastings. Reengineering the Barbados Economy for Growth and Success.
2 June 2013 – Invited panelist on the Barbados Labour Party School of Politics Forum, Bank Hall, St. Michael. Confronting Barbados’s Tourism Realities.
13 December 2011 – Presenter at the Conference – Engaging China: Options, Opportunities and Strategies.  Preparing the Barbados  Tourism Industry for Chinese Visitors hosted by the Ministry of Foreign Affairs and Foreign Trade,  Lloyd Erskine Sandiford Centre.
30 November 2011 – Invited feature speaker.   One Sea, One Voice, One Caribbean- Tobago’s Role, Tobago’s Voice hosted by Division of Tourism and Transportation, Tobago House of Assembly- Tourism Awards Ceremony, Gulf City Lowlands Mall, Tobago.

Return to: Staff Home | Academic Staff  | Administrative Staff


Department of Management Studies
Telephone: (246) 417-4295/4296/4297/4546/4547/4300 Fax: (246) 438-9167 E-mail: