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Postgraduate Programmes

MBA with Concentration in Marketing and Analytics (ONLINE OR FACE TO FACE)

About the Programme

In this data-driven global marketplace, marketing and customer analytics are increasingly becoming instrumental to the viability of organisations. The MBA programme with concentration in Marketing and Analytics enables you to expand your marketing experience and gain the skills needed to navigate the ever-evolving and lucrative field of marketing analytics, even as you develop general expertise in the field of business administration. 

Learn how to analyse and transform complex marketing data to create customer value. Solve real-world marketing challenges and support effective decision-making using innovative data analytics tools and techniques. 

You will discover:

  • how to model industry best practices through the interplay of sound business and management theory and practice.
  • a range of analytical modelling approaches used to support business decisions.
  • how to engage in the global business environment through sessions in CV preparation, public speaking, social and business etiquette and ethics in business.
  • how to manage data-driven marketing and customer experience tools.
  • how to apply data-driven marketing strategies to facilitate the process of converting data to marketing decisions.
  • how to apply digital marketing and social media tools to solve business problems and exploit business opportunities.  

Facilities and Resources

Graduate Studies Lab - This new Graduate Studies Lab equips students with hands-on experience in using data analytic and research tools and technologies to improve the practical experience and the real-world feel of their programme curriculum.

Laptop, Software and Textbook Package - Textbooks (printed or electronic) in addition to a new laptop loaded with contemporary business analytics software are provided for all registered students. The package fee is included in the programme cost, and students are allowed to keep the laptop and all of the course materials on completion of the course of study.

 

Research

In addition to a strong team of marketing academics and practitioners, our faculty for this programme includes two international researchers who are experts in business analytics.
 
Professor Sally Brailsford – Professor Sally Brailsford is Professor of Management Science within Southampton Business School at the University of Southampton, UK. Professor Sally Brailsford is also currently one of the leading individuals in her field. Professor Brailsford’s research has been chiefly in the area of health care modelling with the aim to evaluate treatments and screening programmes, to allocate resources, to redesign processes and to improve systems.

Dr. Terry Harris – Dr. Terry Harris is an Assistant Professor in Accounting at Durham University Business School, Durham University, UK. Some of his research interests include financial econometrics, financial engineering, machine learning and big data analytics. Dr. Harris has engaged in extensive theoretical and applied research, publications, and scholarly and professional activities. In particular, he has published in Association of Business Schools (ABS) rated international leading journals.

Career Opportunities

Career opportunities include:
  • Marketing Analyst
  • Market Research Analyst
  • Market Research Manager
  • Marketing Director
  • Customer Intelligence Analyst
  • Operations Research Analyst
  • Advertising Manager
Apply now if these career paths interest you!

We accept applications from November 1 to June 30. However, expressions of interest are accepted throughout the year.

 

Why Study in Barbados

The MBA programme with concentration in Marketing and Analytics is not offered at any of the other UWI campuses and is the only one of its kind offered in Barbados.
 
Save thousands on your education while living in paradise! Cave Hill Campus offers affordable tuition while delivering a world class education in just 24 months.

We welcome local, international and regional students.

Additional Information

The MBA programme is well-aligned with the criteria and international standards of the Association of MBAs (AMBA) in order to equip students with an internationally-recognised business degree.

The strong alliances forged between the Cave Hill School of Business and Management and various regional and global institutions will enable students to connect with a network of corporate partners, practitioners and alumni, thus giving students sufficient opportunities to build their own professional network beyond graduation.

Get Started

At a Glance

  • Degree Level: Postgraduate
  • Qualification: MBA
  • Duration: Part-Time: 18 mths for Accelerated Track; 24 mths for Regular Track

Contact

  • (246)-417-4297/4538 or 424-7731
  • graduatechsbm@cavehill.uwi.edu (academic and administrative support)

Programme Details

Some of the courses you will cover are:

  • Machine Learning and Data Mining
  • Marketing Analytics
  • Digital Marketing and Social Media Strategy
  • Pricing Strategy
  • Marketing Management
  • Big Data and Business Analytics for Decision Making

Our tuition is internationally competitive and we offer scholarships, financial aid and payment plans to make university education available to our students. Please CLICK HERE for details on financing options.  

Programme Fees (as at August 2021)  = BDS $ 32,000. 
University Registration Fees (as at August 2021) = BDS $ 540 per semester:
University fees comprise of Guild and Amenities Fees. They are not charged in the summer semester.
Please note that fees may be adjusted for academic year 2022-2023. 

Entry Requirements for Degreed Applicants

i. A Bachelor’s degree or equivalent from a university or college acceptable to the University of the West Indies, with at least Second Class Honours.

• Students are expected to have a good grounding in a business subject such as management, marketing, finance, or economics.

• Students with 'Pass' degrees will be considered on the following conditions:
      -they are currently working in a business or management related field, and;

       -they are successful at an interview conducted by the entrance committee within the Department.

ii. Three (3) years post degree work experience.

iii. The ability to commit themselves to a rigorous 18 months for the Accelerated programme or 24 months for the Regular programme.

iv. An interview with the entrance committee within the Department.

Entry Requirements for Non-Degreed Applicants

For individuals working in the private sector who have a desire to obtain advanced training in Business and Management, the Department is considering opening its doors to a restricted number of these individuals. It is expected that the number of students entering the programme through this route would be highly restricted and should represent no more than 25 percent of the cohort in any given year. Students entering through this route may be required to undertake a preliminary year of study. The entry criteria for these students would therefore be:

i. Technical certificates or diplomas that can be assessed by the University of the West Indies.

ii. Five years’ experience in a business or management related field at a Supervisory or higher level.

iii. They are successful at an interview conducted by a selected panel determined by the Campus Committee on Graduate Studies and the Cave Hill School of Business and Management.

iv. Two strong letters of recommendation.

We accept applications from November 1 to June 30. However, expressions of interest are accepted throughout the year. Click to Apply Now! ».