Department of Management Studies
Graduate Programmes: Courses

Courses are listed here in alphanumeric order by Course Code – i.e. Subject Code followed by Course Number. Descriptions for all Subject codes are given below.   


Code Description
ACCT Accounting
COEM Building and Construction Management
EGOV E-Goverance
FINA Finance
HRNM Human Resource Management
INGR Intergration Studies
IMGT International Management
LAER Labour and Employment Relations
LGSC Logistics and Supply
MGMT Management
MKTG Marketing
PTMT Project Management & Evaluation
SPSC Sport Sciences
TOUR Tourism Management



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COURSE CODE: ACCT 6010
TITLE: Accounting for Managerial Decision Making
CREDITS: 3

Description
Accounting systems provide important financial information for all types of organizations across the globe. Despite their many differences, all financial accounting systems are built on a common foundation. Economic concepts, such as assets, liabilities, and income, are used to organize information into a fairly standard set of financial statements. Management accounting systems refer to the firm’s internal systems of costing products or services and their interpretation. This course provides the fundamentals for understanding financial and managerial accounting information, and the application of such information to managerial decision making. A variety of manufacturing and service industries are studied to demonstrate design of flexible cost systems to match the firm’s technological, competitive and/or multinational environments. Applications to budgeting, variance analysis, pricing models, performance evaluation and incentives are demonstrated. Case discussion and analytical "what if" modes of instruction are used to enhance managerial skills of students.
Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: ACCT 6011 
TITLE: Corporate Finance
CREDITS: 3

Description
The modern corporation faces fierce competition not only in the product markets but the capital markets as well. The modern corporations must compete relentlessly with a plethora of competitors for the available pool of capital. The ability to consistently create value for investors is critical if a firm is to attract and retain the capital it needs to survive and prosper. This course describes the corporation and its operating environment, the manner in which corporate boards and management evaluate investment opportunities, arrangements for financing such investments and the development of financial risk management strategies. As such, the course provides students with an analytical framework for determining the intrinsic value of a corporation and to assess the effectiveness of corporate management in maximizing that value.

Assessment
40% Coursework; 60% Final Examination

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COURSE CODE: ACCT 6012
TITLE: Principles of Taxation for Business and Investment Planning
CREDITS: 3

Description
The objective of this course is to teach participants to recognize the major tax issues inherent in business and financial transactions. The focus is on fundamental concepts, the mastery of which provides participants with a permanent frame of reference for the future study of tax topics. The course will place particular emphasis on cross country differences in taxation principles.

Assessment
40% Coursework; 60% Final Examination


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COURSE CODE: ACCT 6014
TITLE: Corporate Tax Planning and Management
CREDITS: 3

Description
The objective of this course is to provide participants with a framework for analyzing tax planning. Adopting this approach has two important advantages. First, the framework offers an approach to tax planning and business strategy that remains useful long after the next revision of the tax code. Second, it offers an approach that can be readily employed in an international setting. After developing the framework, it will be applied to a variety of business settings that integrate topics from accounting, finance and economics in order to provide participants with a more complete understanding of the role of taxes in business strategy. Throughout, two important concepts will be applied: the concept of implicit taxes (tax induced differences in before tax rates of return) and the concept of tax clienteles (the effect of cross sectional differences in tax rates). The course will also pay particular attention to differences in corporate taxation across countries.

Assessment
40% Coursework; 60% Final Examination


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COURSE CODE: ACCT 6015
TITLE: Equity and Fixed Income Securities
CREDITS: 3

Description
The objective of this course is to enable participants to be able to structure and manage a complex portfolio of equities and fixed income securities. The course aims to build on the concepts introduced in the Corporate Finance and Capital Markets course and develop advanced concepts and tools that are useful for investors, issuers, traders, and hedgers. In terms of Equities students will be exposed to asset valuations, fundamental equity analysis, financial statement analysis, technical analysis and risk management. In terms of Fixed-income securities students will be exposed to the basic analytics of fixed-income securities, forward rates, yield curve trading strategies, immunization techniques, embedded options and derivatives with fixed-income underlying securities. This course is focused on the concepts and tools that are useful to managers who want to use these securities, whether for investing, hedging, market-making, or speculating.

Assessment
40% Coursework; 60% Final Examination


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COURSE CODE: ACCT 6016
TITLE: Alternative Investments
CREDITS: 3

Description
Traditionally Wealth Management has focused on the traditional financial assets such as fixed income securities and equities. Increasing investors are increasingly turning to Alternative Investments as a means of diversifying their portfolios and building wealth. The range of Alternative Investments is large and ever expanding, however the major investments include, Real Estate Investment Trusts, Private Equity, Commodities and Hedge Funds. The objective of this course is to help participants understand and appreciate the rapidly growing field of alternative investments. The course focuses on techniques for valuing alternative investments and analyzing their role in a portfolio of assets.

Assessment
40% Coursework; 60% Final Examination


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COURSE CODE: ACCT 6017
TITLE: Quantitative Methods for Management
CREDITS: 3

Description
A wide range of quantitative techniques are applied to the analysis of management problems. This course will provide students with the skills to apply a wide range of quantitative techniques to a variety of management problems in the various areas of management. A critical feature of the course is the use of managerial oriented cases to focus students on the application of quantitative techniques to management problems. Particular emphasis will be placed on computer based applications of quantitative techniques.


Assessment
40% Coursework; 60% Final Examination


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COURSE CODE: ACCT 6018
TITLE: Legal and Ethical Environment of Wealth Management
CREDITS: 3

Description
This course will provide students with a thorough exposure to the laws of finance, securities regulation, and a review of the new laws enacted to regulate the activities of corporate executives in their businesses. The course will also apprise students of the regulations surrounding being licensed as an investment advisor and/or wealth managers. This course is also designed to cover the common problems encountered by executives involved in banking, commercial transactions, and the use and regulation of commercial paper. The course will also cover aspects of laws, trade practices, and formation of capital in venture capital transactions.

Assessment
100% Coursework

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COURSE CODE: ACCT 6019
TITLE: Multi-Jurisdictional Tax Planning
CREDITS: 3

Description
International taxation refers to the global tax rules that apply to transactions between two or more countries in the world. Offshore financial services have become a major plank of the economies of many Caribbean economies, and Multi-Jurisdictional Tax Planning is one of the major services offered by this sector. It will also expose participants to the various factors, which are taken into account in structuring different type of international operations and transactions, through case study materials. This course will provide participants with an in depth understanding of the role of international tax planning, the basic techniques and structures of international tax planning and how they are applied.

The course makes extensive use of case studies to provide practical insights into international tax. However, as international tax planning is an art there are no perfect answers. As they say: "it all depends" on the facts and circumstances, the tax rules and practices in the concerned jurisdictions, and the business or commercial objective and the risk-taking capacity of the taxpayer. The course uses this knowledge to plan cross-border transactions in a tax-efficient manner.

Assessment
40% Coursework; 60% Final Examination


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COURSE CODE: ACCT 6020
TITLE: Corporate Restructuring
CREDITS: 3

Description
"Corporate Restructuring" generally refers to an action or series of actions which result in significant changes to the financial or operational structure of a company. While one typically associates restructuring with companies in financial distress, healthy companies also actively restructure their business in an attempt to improve financial performance, strengthen competitive position or alter ownership structure. This course will equip students with the skills to evaluate and choose between a variety of corporate restructuring activities, with a particular emphasis on financial restructuring techniques and objectives.

Assessment
40% Coursework; 60% Final Examination

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COURSE CODE: ACCT 6025
TITLE: Construction Accounting and Finance
CREDITS: 4

Description
This course aims to produce professionals who are able to manage the financial risks within a project relating to: time, cost, quality, health & safety, sustainability and environmental issues. On successful completion of this unit, students should be able, at threshold level, to: 1. Evaluate Financial Accounts (KU1), 2. Evaluate Management Accounts (KU2), and 3. Analyze the economic, environmental and social impacts of a project during its life cycle (Ap2)

Assessment
40%. Coursework; 60% Final Examination

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COURSE CODE: COEM 6009
TITLE: Contract Management & Construction Law
CREDITS: 4

Description
This course covers: An introduction to the different legal systems; The impact of law on the delivery of engineering goods and services; Law and the construction sector; The making of law and the courts; litigation; The elements of contract law and relation with the construction sector. Types of contracts; Different procurement systems; Standard form building contracts (specifications code of practice; Standards, statutes and local government regulations); The elements of the Law of Tort, disputes and conflict resolution methods; Professional associations, codes of ethics; professional liability; Construction claims; Different forms of business organizations; Business law and the company act; Health and safety legislation; Environmental law; Introduction to intellectual property; Confidentiality of information; Warranties and indemnity; and Introduction to International law.

Assessment
40% Coursework 60% Final Examination

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COURSE CODE: COEM 6013
TITLE: Materials Technology
CREDITS: 4

Description
This course covers: Factors affecting the choice and use of materials in construction; General properties and behaviour of the major types of construction materials; Factors affecting the production of the construction materials in major use in the Caribbean. Specifications, standards and testing of materials; Methods of improving the properties and performance of materials; Major-project patterns in the Caribbean (e.g., marine projects) and the resultant demands for materials performance; and Materials procurement, handling, storage, and extraction control.

Assessment
40% Coursework 60% Final Examination


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COURSE CODE: COEM 6016
TITLE: Natural Hazards Management
CREDITS: 4

Description
This course aims to produce professionals who are able to anticipate and manage the risks created by natural hazards, with particular emphasis on health & safety and environmental issues. On successful completion of this course, students should be able, at threshold level, to: 1. Identify and evaluate the threats posed by natural hazards in the Caribbean. 2. Apply and justify approaches to mitigating threats to human life and the environment. 3. Apply and justify approaches to maintaining essential services. Formal lectures will provide theoretical underpinning for Learning Outcomes 1, 2 and 3; these will be supplemented by, on-line learning resources, site visits, group tutorials and student-led seminars.

Assessment
40% Coursework 60% Final Examination

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COURSE CODE: FINA 6050
TITLE: Treasury, Foreign Exchange and Trade Finance
CREDITS: 3

Description
This module covers the topic of international financial management and focuses on three essential areas: treasury management in multinational companies, management of foreign exchange risk and financing international trade.

The module also aims to provide students with an understanding of key concepts and techniques in assessing and managing financial risk in multinational companies. Specific topics to be covered include: • Treasury Functions of Funding and Investment, • Management of Foreign Exchange Risk, • Treasury Risk Management in Multinationals, and • International Trade Finance

Assessment
50%Coursework; 50% Final Examination
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COURSE CODE: FINA 6090
TITLE: Derivatives
CREDITS: 3
 
Description
This module is intended to provide a rigorous foundation in the study of options, futures and other derivative securities. During the past decade, the derivatives market has experienced phenomenal growth, and these products are now used by financial institutions, major companies and government and quasi-governmental agencies. The knowledge of derivative securities is therefore central to investment, trading and risk management operations. This course is intended to provide the student with a solid understanding of these products, their construction, use and valuation.
 
Specific topics to be covered include: • Forward and futures contracts, mechanics of trading and delivery issues, • The pricing of futures contracts, • Foreign exchange futures, commodity futures and speculative strategies, • Generic/plain vanilla interest rate swaps and the fundamentals of swap pricing, • Valuation and hedging, currency swaps, swaps and the eurobond market, •Legal and accounting considerations, • Options characteristics and trading equity options, • Currency options and futures, •Black-Scholes and binomial models of pricing, • Estimating volatility, and • Hedging portfolio risk with options and speculative strategies with options
.
Assessment
50% Coursework; 50% Final Examination
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COURSE CODE: FINA 6130
TITLE: Advanced Corporate Finance
CREDITS: 3
 
Description
This module focuses on advanced issues associated with the investment and financing decisions of corporations.

Specific topics to be covered include: • Mergers and take-overs, • Initial Public Offering, • Management buy-outs, •Privatizations, •Financial Engineering, • Executive compensation schemes, • Advanced capital budgeting problems, and • Advanced Cost of capital problems Complex Financing Structures
 
Assessment
50% Coursework; 50% Final Examination

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COURSE CODE:
HRNM 6107
TITLE:Human Resource Management
CREDITS: 3
 
Description
The emphasis of this course will be on the role of the Human Resource Professional in the successful formulation and implementation of corporate strategies via the design and execution of human resource management strategies and the continuous evaluation and improvement of current Human Resource practices. It focuses on two central themes: How to think systematically and strategically about aspects of managing the organization’s human assets, and what really needs to be done to implement these policies and to achieve competitive advantage.

Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: HRNM 6108
TITLE: Contemporary Industrial Relations Practices
CREDITS: 3
Description
The course will focus on key issues in contemporary labour and employment relations. It will examine industrial conflict andIndustrial Relations processes and outcomes as they apply both in unionised and non-unionised workplaces. In addition it willexamine the role of state intervention in the promulgation and enforcement of Labour and Employment Law and the role of
the International Labour Organisation. Finally it will examine contemporary developments in Industrial Relations such as the impact of technology on workplace relations and new approaches to collective bargaining and grievance resolution.
 
Topics to be covered are:-
Conflict and Dispute Resolution; Introduction to Industrial Relations; Justice at work: The Role of Industrial Relations; The IR System and the Role of the Union; The IR System and the Role of Management; The IR System and the Role of Government; Collective Bargaining; Workplace Discipline; Grievances and Grievance Handling; Industrial Action; Third Party Dispute Resolution; Employment Relations–
Conflict Management Without Union; Labour Law;and the Role of the ILO.
 
Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: HRNM 6109
TITLE: Compensation Management
CREDITS: 3
Description
This course examines the art of compensation–how people get paid, and what difference it makes (or should make) to the overall success and productivity of an organisation. It focuses on the strategic issues in managing compensation as well as
developing a total compensation strategy for an organisation.The course brings to the fore new developments and established approaches to compensation decisions, performance-management and its relationship with compensation management and the future direction of compensation in a changing environment.
 
Assessment
40% Coursework; 60% Final Examination
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COURSE CODE:HRNM 6110
TITLE: Human Resource Development
CREDITS: 3
 
Description
This course is designed to develop an appreciation for the role of human resource development in contributing to organizational growth and development. It focuses on two central themes:
•How to think systematically and strategically about human resource development, and
•What initiatives to undertake when implementing HRD policies, programmes and practice to support organisational competitiveness.

The course examines the field of human resource development by looking at relevant models and strategies for HRD in organisations, best practices in HRD philosophy, policy, programmes, processes and managerial practice, the function and purpose of HRD activities , roles and responsibilities of organisational members in HRD activities, techniques for determining the HRD needs of the organization, methods for measuring and assessing the impact of the HRD investment, strategies for aligning HRD activities to others areas of human resource management and best practices in HRD.
 
Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: HRNM 6111
TITLE: Strategic Human Resource Management
CREDITS: 3
 
Description
This course explores Strategic Human
Resource Management (SHRM) in the context of globalization and international
competition. The emphasis will be on identifying how SHRM adds value to an organization and its people by measuring and assessing its contribution to organizational performance.
 
The course will, focus on HR metrics as a way of measuring the value of SHRM to an organization. Given its international and contemporary flavour, the course will include classroom discussions and the use of Internet technology to study and research the subject matter. Participants will have the opportunity to study models, theories and practices in areas of the human resource management functions such as resourcing, performance management, human resource development, compensation, labour relations, HRIS,work and job design, HR measurement, and current and future issues. The critical themes related to the strategic functions of human resource management dealt within the course are: Strategically managing the HRM function; HRM and the Strategy link; HRM in a globalised environment; Strategies for resourcing; Strategies for human resource development; Performance management; and Compensating, motivation and the performance link.
 
Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: HRNM 6112
TITLE:Recruitment and Selection
CREDITS: 3
Description
This course addresses recruitment and selection as an important aspect of human resources management. The role of recruitment and selection is examined in relation to an organisation's overall profit
ability or viability. Through a blend of theory and application, the course introduces students to a wide range of issues, principles, practices and trends in these areas.
 
Topics to be covered include job analysis and competency models, legal and measurement issues related to staffing, recruitment, workplace assessment and testing, interviewing, selection decision-making strategies, and orientation and retention.In addition, this course prepares students to effectively carry out the recruitment and selection process as well as to design and implement an effective and legally defensible staffing system tailored to organisational requirements.
 
Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: HRNM 6113
TITLE: Performance Management
CREDITS: 3
 
Description
When performance management is systematically and effectively executed and sustained over the long term, it raises the organisation’s standard of excellence and improves both individual and organisational performance. For performance management to be successful, it requires human resource managers and practitioners to have a critical understanding of how performance management works, why it is important, and develop the skills they need to effectively plan and design performance management policies and systems.
 
This course provides students with both the context and foundations of performance assessment and management. Moreover, it provides students with an appropriate understanding of the strategic and practical application of performance management systems. Furthermore, it will increase the student’s skill levels in performance assessment and management.
 
Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: IMGT 6000
TITLE: International Finance
CREDITS: 3

Description
This course covers finance from an international perspective. Topics include international monetary systems, foreign exchange transactions and translations, capital markets, dealing with financial risks. Each topic is considered in terms of political and economic differences, as well as in terms of the trade-offs between various financial approaches.

Assessment
50% Coursework; 50% Final Examination


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COURSE CODE: IMGT 6010
TITLE: International Marketing
CREDITS: 3

Description
This course covers marketing issues from an international perspective. Topics include market research, consumer behaviour, advertising and media, and the like. Each topic is considered in terms of cross-national and cross-cultural differences, as well as in terms of the trade-offs between localization, regionalization, and globalization.

Assessment
40% Coursework; 60% Final Examination


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COURSE CODE: IMGT 6030
TITLE: International Trade and Investment
CREDITS: 3

Description
IMGT 6030 is an action-oriented course built solidly on theory. The Law of Comparative Advantage is premised on no transportation, economies of scale, exchange-rate adjustment mechanism, or taxation. Each is analysed from a Barbadian viewpoint. Investment is addressed by two case studies, which challenge the students to explain why a corporation can outperform trade, and how a corporation might adapt to scenarios of the future. The exam motivates students to review theory, but the real evaluation is each student’s individual paper outlining a business start-up that would benefit from the comparative advantages of Barbados.

Assessment
100% Coursework
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COURSE CODE: IMGT 6060
TITLE: International Organisational Behaviour and Human Resource Management
CREDITS: 3

Description
This course examines issues associated with organizational behaviour and human resources management, from an international and cross-cultural perspective. The course focuses on the impact of the national environment on people’s behaviour, and human resource choices. The course examines leadership, motivations, communication, personality, and other similar topics in the context of different national and cultural environments. The course also examines issues of hiring and retention, selection and training, career paths, and other similar topics in the context of international business.

Assessment
100% Coursework


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COURSE CODE: IMGT 6070
TITLE: International Strategy
CREDITS: 3

Description
This course will consider elements of corporate strategy from and international perspective. The course will examine different ways of entering foreign markets (e.g. imports/exports, license, contracts, franchises, joint ventures, strategic alliances) and how a firm can effectively select among these options. Relationships between the firm’s internal environment and the external global environment will be considered as it relates to developing global, international, and regional strategies.

Assessment
100% Coursework


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COURSE CODE: IMGT 6090
TITLE: Spanish I
CREDITS: 3

Description
This course develops students’ ability to read, write, speak, and think in the foreign language. Building on their basic understanding of the language, students will learn to construct essays and presentations, and to converse naturally in the foreign language. Students will be exposed to some of the history, literature and art, associated with the region and the language they have selected.

Assessment
100% Coursework


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COURSE CODE: IMGT 6100
TITLE: Spanish II
CREDITS: 3

Description
This course will focus on developing students’ language ability, as well as developing an appreciation of the cultural characteristics of the region. Students will develop their writing and presentation skills in the foreign language by writing critical essays and undertaking case analyses and presentations.

Assessment
100% Coursework


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COURSE CODE: IMGT 6110
TITLE: Spanish III
CREDITS: 3

Description
This language course will focus on ensuring that students can function in the business environment and will assist in completing their final project in their second language. The stress will be on international business terms and conventions. At the conclusion of this course, students should be comfortable traveling to a country where their selected foreign language is spoken, and interacting with business colleagues in that country.

Assessment
100% Coursework

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COURSE CODE: LAER 6001
TITLE: Employment Relations in a Global Environment
CREDITS: 3
 
Description
This course develops a critical appreciation of the role of labour relations in a global environment and specifically investigates the impact of processes of internationalisation on labour. Consideration will therefore be given to the exploration and comparison of several variations existing in forms of organisation, work ethics, work culture, management of labour, and patterns of employment across countries. It addresses issues of policy differentiation so as to be comparatively analytical in assessing problems associated with activities of labour.
 
This course will provide students with a critical grounding in employment relations in both the public and private sectors across countries.
 
Assessment
50% Coursework; 50% Final Examination
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COURSE CODE: LAER 6002
TITLE: Caribbean and International Labour Law
CREDITS: 3
 
Description
This course addresses the fundamentals of the law governing labour relations and employee rights in the workplace. It critically examines the legal framework in which collective bargaining takes place, including union organizational campaigns,negotiations for and the enforcement of collective bargaining agreements and the use of economic pressure. It also examines the laws against discrimination based on race, religion, sex, national origin, age and disability.This course also serves as an introduction to judicial and administrative systems.
 
Assessment
50% Coursework; 50% Final Examination
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COURSE CODE: LAER 6007
TITLE: Occupational Safety, Health and the Environment
CREDITS: 3
 
Description
This course seeks to encompass the experience throughout the region that greater emphasis is being placed on Occupational Health and Safety, with the passage of legislation in various territories which is based on the CARICOM Draft. Internationally, safety and health issues are becoming more prominent in international trade. Additionally, businesses are exerting business-to-business pressure on safety and health in an effort to protect their interest.
 
Assessment
50% Coursework; 50% Final Examination
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COURSE CODE: MGMT 6132
TITLE: Strategic Planning and Management
CREDITS: 3
 
Description
Strategic Planning and Management are among the most important activities undertaken by managers. This course aims to help students develop the skills to formulate and manage strategies. It provides an understanding of a firm’s operating environment and how to develop and sustain competitive advantage. How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities? How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position. Accounting systems provide important financial information for all types of organizations across the globe. Despite their many differences, all
financial accounting systems are built on a common foundation.

Economic concepts, such as assets, liabilities, and income, are used to organize information into a fairly standard set of financial statements. Management accounting systems refer to the firm’s internal systems of costing products or services and their interpretation. This course provides the fundamentals for understanding financial and managerial accounting information, and the application of such information to managerial decision making. A variety of manufacturing and service industries are studied to demonstrate design of flexible cost systems to match the firm’s technological, competitive and/or multinational environments. Applications to budgeting, variance analysis, pricing models, performance evaluation and incentives are demonstrated. Case discussion and analytical “what if” modes of instruction are used to enhance managerial skills of students.
 
Assessment
40% Coursework; 60% Final Examination

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COURSE CODE: MGMT 6139
TITLE: Leadership and Organizational Behaviour
CREDITS: 3
 
Description
Effective leadership and management of human interactions is a critical aspect of organizational success. This course focuses on leadership and individual and group behaviour within organizations. The course focuses on the managerial application of knowledge to issues such as motivation, group processes, leadership, organizational design structure, and others. The course makes extensive use of case studies, hands-on experimentation, role playing and simulations in exploring the issues of leadership and human behaviour in an organizational setting.On completing this course, students should be able to: Explain and evaluate the major theories of leadership and organizational behaviour; Explain and evaluate the major theories guiding organizational design and structure; Assess employee motivation and leadership effectiveness; and Trace the development of organizational culture;
 
Assessment
40% Coursework; 60% Final Examination

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COURSE CODE:MGMT 6901
TITLE: Research Methods for Business and Social Sciences
CREDITS: 3
 
Description
This course is common to many programmes in the Faculty of Social Sciences. It addresses the need for scientific research and will introduce the student to the theory and practice of quantitative and qualitative research. It will also provide a balanced mixture of quantitative and qualitative techniques, while exposing the student to the generic features of the research process and the elements of research design.
At the end of the course the student will be able to: provide an in-depth understanding of the research process and design, from the qualitative and quantitative perspectives; impart and develop knowledge of quantitative and qualitative research methods and techniques through the presentation of relevant theory and concepts as well as providing practical experience to students; and develop relevant and critical research skills relating to data analysis, survey design and research, focus group and face to face interviewing, measurement and testing, and report writing.
 
Assessment
50% Coursework; 50% Final Examination
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COURSE CODE:MKTG 6000
TITLE:Marketing Management
CREDITS: 3
 
Description
This course will provide students with a solid foundation in marketing strategy and management. The course will explore important concepts in marketing management as well as the tools used by marketers in the creation of marketing strategies and plans. In addition, the course will cover changes that are taking place in today’s dynamic markets as well as the latest marketing trends and issues. The course will also provide students with exposure to the key marketing metrics necessary to make the link between marketing activities and firm profitability.
 
Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: MKTG 6010
TITLE: Consumer Behaviour
CREDITS: 3
 
Description
This course examines the cutting edge theoretical frameworks and concepts in contemporary consumer behaviour. The course draws heavily on the disciplines of psychology, sociology, cultural studies and economics and provides students with the theoretical insight into the psyche of the consumer that is necessary to develop captivating positioning, promotion and branding strategies.
 
Assessment
50% Coursework;50% Final Examination
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COURSE CODE:MKTG 6030
TITLE: Marketing Research
CREDITS: 3
 
Description
Winning marketing strategies are grounded in cutting-edge and ongoing consumer and market research. This course provides the skills necessary to conduct a marketing research project and develop recommendations that will drive marketing strategy development.
 
Assessment
50% Coursework;50% Final Examination
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COURSE CODE: MKTG 6040
TITLE: Services Marketing
CREDITS: 3
 
Description
The course explores the core 8 “P” concepts in services marketing, and the tools used by marketers in the creation of service marketing strategies, tactics and plans.
 
The course is broken into four overarching areas; Understanding Service Markets, Products & Customers; Building the ServiceModel; Managing the Customer Interface; and Implementing Profitable Service Strategies. To complement these areas the facilitator also incorporates case studies and local / regional “best practices” (through Guest Presenters) to assist and guide students in identifying and analyzing contemporary real-life marketing issues and strategies.
 
Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: MKTG6046
TITLE:Electronic Marketing
CREDITS:3
 
Description
Electronic Marketing will introduce students to market development, marketing strategy and consumer engagement in the electronic and digital environments.Websites, social media and mobile media are the three main electronic interfaces.The course will address website and social media site design, and the development of mobile marketing campaigns.It will also introduce students to the analytical programmes which measure marketing success in the various interfaces, e.g. Google Analytics.
 
The course will also several cover key issues in electronic marketing such as (a) Market Research in the electronic environment (B) Business to Business Marketing in the digital environment, and (c) The way forward for the Caribbean in the digital marketing arena.
 
Assessment
70% Coursework; 30% Final Examination
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COURSE CODE:MKTG 6070
TITLE: Integrated Marketing Communications
CREDITS: 3
Description
Marketers use the tools of the marketing communications mix to talk to current and potential customers. This course gives students an intimate understanding of the tools used in integrated marketing communications. The students also undertake a real world project to develop a provocative and winning IMC strategy. The course emphasises the need to for a holistic approach to marketing communication strategy.

The course is divided into 4 parts that consider the IMC Foundation; IMC Advertising and Promotional Tools; IMC IntegrationTools; and IMC Strategies and Applications.

In Part One, candidates are exposed to foundational concepts in image and brand management, consumer and business buying behaviour. Further, candidates will analyze several opportunities for promotions.

In Part Two, candidates examine several design concepts including the theoretical framework associated with messagestrategies. Additionally, candidates devise mechanisms and criteria for media selection and devise trade and consumer promotions.
 
Part Three is associated with the integration of IMC tools to optimize the positioning of the product and /or service into the market place, while Part Four concentrates on strategy development and execution in IMC.
 
Assessment
40% Coursework;60% Final Examination
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COURSE CODE: PTMT 6000
TITLE: Management of Negotiations
CREDITS: 3
 
Description
Human Resource, Negotiation and Conflict Management in projects examine the strategic and interpersonal conflict resolution skills necessary to bring a project in on time, budget and scope. The course develops the student’s understanding of the causes of conflict in social and inter-organisational relations, and explores, through learning and practice, the most effective ways to influence people to agreement (be they sponsors, stakeholder, team members, sub-contractors, suppliers, etc.) In addition,students learn that negotiation is a process that can be studied and practiced.
 
The course uses many exercises (some videotaped live) and cases, coupled with feedback from the Lecturer and one other, to help students assess their current level of conflict management understanding and skill, and to set goals for future development in problem-solving techniques; interest assessment and accommodation, and bargaining techniques and strategies.
 
Assessment
100% coursework
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COURSE CODE: PTMT 6001
TITLE: Project Analysis and Appraisal
CREDITS: 3
 
Description
This course exposes the student to the essential tool kit used for framing and executing an analytical approach to a project. It starts with a strategic view (why every project is an investment), then examines in detail the types of analyses that may be relevant to different types of projects.
 
Topics covered • Implications of the Triple Constraint Model; • Project Portfolio
Management; • Generation, screening and evaluation of project ideas; • Advanced WBS; • Advanced Critical path Methodology; • Cost Analysis; • Tools for measurement and analysis during project executing, including DIPP, DRAG, Drag Cost, net value-added, CLUB; and • Project selection models and processes
 
Assessment
40% coursework' 60% Final Examination
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COURSE CODE: PTMT 6002
TITLE: Information Management for Project Managers
CREDITS: 3
 
Description
The course in the MSc Building and Construction Management programme will focus on project management information systems through the fundamentals of information technology and information systems and their use within a business enterprise. The following software packages will be extensively used in the course Microsoft Project 2003; Microsoft Excel and Access; and Microsoft Groove.On completion of the course, students should be able to plan and control a project effectively with the application of information technology tools and design a project management information system.

Assessment
100% coursework
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COURSE CODE: PTMT 6003
TITLE:Project Implementation
CREDITS: 3
 
Description
This course is the introductory course in project management. It provides an in-depth knowledge if various tools and techniques in the project planning, implementation and closeout/termination processes. Main topics covered include an introduction to the Project Management Life Cycle, an introduction to the Triple Constraint Model; an overview of the Project Management Processes and Process Groups; an overview of the 9 Project Management Knowledge Areas; and in depth look at the tools and techniques in stakeholder analysis and management, scope development (including introductions to work breakdown structure and critical path analysis as methods for avoiding backwards scheduling). Students will also study team process as it applies to project work, and will use best practice tools, such as team performance contracts, meeting minutes, meeting evaluation, and peer review to better understand how to tackle and resolve team issues that realistically arise in team project life. Over the semester, students will undertake a “real time” and grapple not only with managing the schedule for the project but also project risk, quality and change (particularly scope change).
 
Assessment
100% coursework
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COURSE CODE: PTMT 6004
TITLE: Project Financing
CREDITS: 3
 
Description
The course provides an in depth examination of the principles of Financial Management and their application to Project Financing. Given the reliance of Caribbean nations on international sources of fina
ncing, particular emphasis is placed on international capital markets and the issues raised by sourcing capital from foreign sources. While the course discusses theoretical points of view on the various issues, it also draws upon empirical evidence and examples of real world behaviour. The emphasis throughout the course is on taking advantage of the insights from modern Finance theory I financing projects. Topics covered will include project financial analysis and planning, project evaluation techniques, project financing, financial risk management and new directions.
 
Assessment
40% coursework, 60% Final Examination
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COURSE CODE:PTMT 6005
TITLE: Monitoring and Evaluation
CREDITS: 3
 
Description
The purpose of this course is to familiarise the student with terminology, approaches and a range of critical issues to be addressed in the conduct of evaluating and monitoring activities. The course will focus on providing students with the knowledge and skills required to design and conduct an evaluation. The students will know and appreciate the ways in which to use and set up monitoring techniques for projects and the methods of programme evaluation. The frameworks and tools
addressed in this course will provide excellent tools for decision-makers, programme managers and sponsor/investors/financiers.
 
Assessment
40% Coursework, 60% Final Examination
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COURSE CODE: PTMT 6006
TITLE: Contract Management & Procurement
CREDITS: 3
 
Description
This course will include the use of case studies and will introduce students to the basic principles and methods involved in Contracting, Procurement and Disbursement involved in Project Management. The main items will include a focus onContractual Design, Contract Administration and Surveillance of Contract Performance. Principles and concepts essential to procurement will be explored, so too will procedures for the procurement of works, goods and consultant services. In addition, participants will be introduced to specific information on preparing standard bidding documents for the procurement of goods, works and consultant services in order to make their use second nature for the executing agencies. Mechanisms for the ex-post evaluation of competitive bidding processes will also be introduced.
 
Participants will also be exposed to the norms and procedures for the processing of financial transactions, including disbursements of lending agencies.The following subjects will be included: (1) general aspects of the projects; (2) types of financing; (3) sources of financing; (4) different types of disbursements; (5) disbursement currencies; (6) procedures for the preparation and presentation of disbursement requests by the executing agencies; (7) compliance with financial contractual clauses; and (8) financial inspection visits by the Country Office to the borrowers and /or executing agencies.
 
Assessment
40% Coursework, 60% Final Examination
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COURSE CODE: PTMT 6007
TITLE: Essentials of Management
CREDITS: 3

Description
Having the role of Project Manager is different from holding a title of “Manager” and managing staff in ongoing, day-to-day work. In this course, students will examine the differences and begin to think differently about how to lead others in “project work” versus “process work”. In addition, since every project (by definition) is introduced into a pre-existing environment and always introduces some degree of change, students will utilize a real time project to deepen their understanding the fundamentals of organizational structure and environment, managing stakeholders and change and setting up and running
successful project teams. In addition to the project, students will be exposed to exercises, case simulations and self-analysis instruments.

Assessment
100% Coursework
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COURSE CODE: PTMT 6009
TITLE: Social & Environmental Impact Assessment
CREDITS 3

Description
Every project is executed at a cost - an investment that is made in the stated goals/ objectives/ outcomes or impact of the project itself. This course is an in-depth study of quantitative and qualitative methodologies that enable project management professionals and programme evaluators to determine the impact a proposed project will have to evaluate whether a project in progress is on track to achieve its promised impact. Projects may have social, economic, political or environmental impacts and each of these can be quantified in ways that make sense to those who provide the project resources. Further, the assessment of these project impacts is critical to our understanding of whether the goals of the project have been achieved or not, which gives us the data necessary to repeat successful project approaches and to avoid the pitfalls of those that fail to produce their expected impact.

Assessment
50% coursework, 50% Final Examination

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COURSE CODE: PTMT 6011
TITLE: Project Evaluation
PREREQUISITES: PTMT 6005; PTMT 6009
CREDITS: 4

Description
In this course, students will study the critical assumptions underpinning qualitative approaches to evaluation: design and social, survey projects; advanced methods for data collection and analysis; reporting; confidentiality of participants; ethics of qualitative inquiry. In addition, students will examine quantitative methods of inquiry, including input-output analysis; linear and nonlinear programming; goal programming; proportions; analysis of social survey data; linear equations and functions; multivariate and other statistical techniques.

Assessment
40% coursework, 60% Final Examination
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COURSE CODE: TOUR 6030
TITLE: Tourism Destination Management
CREDITS: 3

Description
The importance of tourism to worldwide economies and indeed societies and cultures means that it is vitally important to understand developments in this business and the management implications of these developments. Indeed, the development of tourism can create problems in a variety of ways, such as congestion, pollution, the gradual (or not so gradual) degradation or erosion of the original attraction, possibly to the point of its destruction. This process is part of the tourism system, and it has clear consequences for public opinions and images of destinations. It also emphasises the need for the effective
management of tourism, both at organisational and destination levels.

Against this background, this module examines the management process for the tourism sector that itself comprises a number of separate but integrated components. It will provide a theoretical basis for understanding and analyzing the tourism sector and key practices in its management. The module focuses on organizations involved in the management of tourism in a destination, both public and private sector, and key aspects of management undertaken by these organizations.

Assessment
50% Coursework; 50% Final Examination

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COURSE CODE: TOUR 6040
TITLE: Sustainable Tourism Development
CREDITS: 3

Description
Sustainable tourism development is regarded as the most comprehensive and holistic approach to tourism development planning. However, where there is agreement on the broad principles of sustainable tourism, there is an on-going debate on exactly what sustainable tourism development is and how can it be implemented and operationalised. This module therefore aims to discuss, analyse and interrogate the notion of sustainable tourism development and its guiding principles of environmental limits and social equity. The course also examines the extent to which community participation can be used to attain sustainable tourism goals. Of importance, the module emphasizes the importance of evaluating performance in achieving sustainable practice in tourism and addresses future challenges and issues related to implementing sustainable tourism in developing countries.

Assessment
100% Coursework
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COURSE CODE: TOUR 6050
TITLE: Strategic Marketing for Tourism & Hospitality
CREDITS: 3

Description
In today’s fiercely competitive global marketplace, market-led economies are increasingly geared to delivering consumer satisfaction as a means of gaining competitive advantage and realising organisational goals. Successful marketing therefore rests on the extent to which organisations are able to deliver desired customer satisfactions more efficiently and effectively than their competitors. Meeting and even surpassing customer expectations are particularly essential for service industries such as tourism and hospitality. The centrality of the consumer within the service process means that the management of quality and service delivery are critical issues in tourism marketing. Increasingly, consumers are becoming more discriminating
and have higher expectations for tourism experiences that offer value both in terms of time and money.

These dynamic changes taking place in the global tourism sector require strategic marketing planning by operators in order to develop and maintain a feasible match between the organisation’s objectives, skills and resources and evolving market opportunities. This extends beyond traditional views of tourism marketing as mainly involving promotions and sales, to a more holistic approach to marketing that seeks to coordinate resources, to set targets, to minimise risk through analysis of the internal and external environment and to examine the various ways of targeting different market segments. In this regard,
strategic marketing provides the focus and framework for organisations to develop a comprehensive and integrated plan to meet long-term objectives, and to be placed in the best position to realise these goals. This module therefore focuses on the strategic dimension of tourism marketing in developing the competitive advantage of businesses and tourism destinations. In particular, this module examines the strategic marketing planning process as well as the management techniques that are used
in these activities. In reviewing the dynamic nature of tourism market demand, this module discusses the importance of marketing in assisting businesses in benefiting from the opportunities and minimising the threats that may result from these changes. Related to this, theories of consumer behaviour with respect to tourist buyer behaviour are examined as well as the management of service quality and customer satisfaction as core activities in tourism marketing.

Assessment
60% Coursework; 40% Final Examination
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COURSE CODE: TOUR 6060
TITLE: Service Quality in Hospitality and Tourism
CREDITS: 3

Description
Delivering quality service is one of the major challenges facing hospitality managers in this decade. It will be an essential condition for success in the emerging, keenly competitive, global hospitality markets. While the future importance of delivering quality hospitality service is easy to discern and to agree on, doing so presents some difficult and intriguing management issues. Since the delivery of hospitality service always involves people, this unit centers on the management of people, and in particular on the interactions between guests and staff, interactions that are called service encounters. In the eyes of our guests, our hospitality businesses will succeed or fail depending on the cumulative impact of the service encounters in which they have participated (Lazer, W,1999).

Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: TOUR 6080
TITLE: Contemporary Issues in Tourism and Hospitality
CREDITS: 3

Description
Tourists’ tastes and preferences are gradually changing to embrace a brand of tourism that is generally regarded as “niche.” Within this niche product there is a diversity of activities and experiences that are being sought after by what Poon (1993) describes as the ‘new’ tourist. In order to respond to his/her needs, tourism operators around the world are packaging and selling many different types of tourist experiences: including eco-tourism, gastronomic tourism, health tourism, sports and events tourism, gay tourism etc. The Caribbean, and indeed countries that share similar geography and topography, need to be able to respond to this global demand for the alternative. It is these growing niche areas and its potential for entrepreneurship and income and employment generation that this course addresses.

Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: TOUR 6090
TITLE: Risk, Crisis and Disaster Management
CREDITS: 3

Description
Natural disasters and terrorism are increasingly threatening the economic, social and environmental sustainability of many tourism destinations. The course is designed to develop an understanding of the importance of safety and security issues within a destination and how the effects of crisis and disasters could be managed so that a secure environment can be created for both visitors and residents. Integral to the course is the role that the media plays in making or breaking a destination. The importance and the role of marketing in the recovery of tourism after a crisis is also an essential element in this course. The course is therefore designed to equip participants with the knowledge and management expertise to respond effectively to the sudden and often cataclysmic occurrences that can affect tourism destinations.

Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: TOUR 6100
TITLE: Cruise Tourism
CREDITS: 3

Description
The Caribbean is the major cruise tourism destination in the world, accounting for the majority of cruise berths deployed by the international cruise industry. The predominance of this region in this segment of international tourism offers exciting possibilities for Caribbean tourism businesses, both in traditional reception services in destinations as well as in new opportunities for the provision of cruise holidays. This course will examine the rapidly expanding cruise tourism sector from the operations perspective, exploring reasons for its current buoyancy, as well as from the destination perspective, in terms of maximizing the benefits from the sector.

Assessment
50% Coursework; 50% Final Examination
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COURSE CODE: TOUR 6110
TITLE: Hospitality Consultancy
CREDITS: 3

Description
This course focuses on development consulting within the hospitality industry, including the accommodation, food and beverage, events and government sectors. It examines the various elements of consultancy services relevant to this industry and provides students with a sound basis for developing their own consultancy business. Some of the areas that would be covered in this course includes: consulting and valuation, facilities management, strategic management, impact assessments, hotel development and design, managing service operations, environmental policy in the hospitality industry, international hospitality law. At the end of the course students should have the tools which would enable them to provide effective analysis
(supply, demand, site), to conduct reliable market research, and strategic assessment of a client’s current or potential business.

Assessment
100% Coursework
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COURSE CODE: TOUR 6120
TITLE: Resort Hotel Development and Operations
CREDITS: 3

Description
This course will examine management systems and methods for the development and operation of full service resort hotels which seek to provide comprehensive tourism and recreational opportunities for clients. The course will focus on the organizational, financial and marketing factors involved. It will seek to analyze All-inclusive resort operations, exploring how these operations successfully develop competitive advantage in the hospitality industry.

Assessment
50% Coursework; 50% Final Examination

COURSE CODE: TOUR 6130
TITLE: Sport and Events Management
CREDITS: 3

Description
Event Management is a relatively new field of study and encompasses a wide range of skills and competencies that can be used across a wide range of sectors and activities. It is a profession that has grown in popularity in recent years, and is increasingly viewed as an area that can generate income and create employment. In addition, event management is an important component in the overall thrust towards events tourism in the Anglophone Caribbean.

In this way, the training of a cadre of professionals who are cognizant of the global trends in the event industry, with the capacity to apply these to the Caribbean context in ways that resonate with the region’s sustainable development framework is extremely propitious.

This course is designed to give participants a better understanding of the key components involved in putting on an event by way of introducing them to a conceptual framework for developing and implementing a successful event. The course is built on six major concepts, namely event fundamentals, strategic management, research and planning, marketing and sponsorship, legal and regulative regimes, and evaluation.

The twelve lessons have been constructed to enable students to study the structure, composition and management of appropriate sectors of the events industry, to expose them to the event planning cycle process while ensuring that they understand how the policy environment can facilitate or hinder the growth of events tourism as a platform for development.

Assessment
50% Coursework; 50% Final Examination
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COURSE CODE: TOUR 6135
TITLE: Events Operations Management
CREDITS: 3

Description
Event Operations is increasingly being used to provide new revenue streams and profits for a wide range of hospitality and tourism businesses. Businesses are therefore being challenged by competitors and industry demands to better utilise space, manpower and other expensive resources to achieve sustainable competitve advantage. Growing specialist skills in event management operations therefore becomes quite critical if tourism destinations and/or hospitality organisations are to increase profits through this activity. The ability to present sound feasibility profiles, demonstrate operational management skills and produce event evaluation reports using specialist knowledge are some of the critical competencies that this course
will develop in students.

Topics covered are: - Understanding events operations management- issues and context; Theories of logistics and supply chain management for event; Theories of logistics and supply chain management for events; Market trends in Events Operations and implications for resource management; Feasibility study and analysis; Managing the operations- client brief, site selection, logistics and design; Critical management issues - financial, human resources and procurement; Risk, safety and security management; Partnerships in event operations management; and Event Evaluation.

Assessment
60% Individual Coursework; 40% Group Coursework
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COURSE CODE: TOUR 6150
TITLE: Human Resource Management
CREDITS: 3

Description
This course will introduce students to the concept of ‘best practice’ in Human Resource Management (HRM) in the Hospitality and Tourism industry. It will be structured in three units: Strategic HRM, Functional HRM and Managing Industrial Relations. The course will involve an advanced look at the role of human resource management (HRM) at the strategic level in the hospitality and tourism industry. It will also focus on how HR strategies can be integrated into a business’s other corporate and functional strategies and how these can facilitate improved efficiency and effectiveness at the operational level. Emphasis will be on strategic issues such as competitive advantage, environmental scanning, human resource planning and costing. The course will examine functional HR activities such as staff recruitment, selection, developing people for performance excellence, occupational health and safety, managing compensation and industrial relations. This course will be case-based and include analysis of theory, critical readings, group discussions and a group project.

Assessment
40% Coursework; 60% Final Examination
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COURSE CODE: TOUR 6155
TITLE: Sport Tourism
CREDITS: 3

Description
The importance of sport tourism as a social and economic activity is gaining prominence among academics and practitioners. Research conducted by consultants around the world indicate that sport tourism mega events such as the Olympic Games and the World Cup have significant positive economic impacts in the jurisdictions within which they are held.

Moreover, other research output suggests that a notable amount of tourist visits are solely motivated by individuals who participate in, watch or organise sporting events. In the Caribbean, sport-related tourism activity has contributed to entrepreneurial development, and employment creation. The course therefore aims to broaden the discussion on sport tourism and to provide students with sound theoretical and practical knowledge which can assist them in harnessing the potential of this lucrative activity. It will introduce students to the principles and practices of sport tourism and the need to better understand its nature, interrelationships, impacts and management issues.

The course takes a wide view of what constitutes sport tourism, including individual events as well as mega events. The course will also focus on the growing importance and relationship between sport and tourism and will consider the environmental, economic and socio-cultural impacts of related activities.

Assessment
100% Coursework
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COURSE CODE: TOUR 6160
TITLE: Sport Policy and Development
CREDITS: 3

Description
Sport policy and development seeks to provide the framework for understanding the development and management of sports within the national context; and its implications for tourism and sport development. In particular, the course considers how the administrative structures and policy agenda of various governments have supported (or not) the development of sports. For example, the success in competitive sports of some Scandinavian countries and Australia has been attributed to the articulation and implementation of robust sports policies which facilitate the development of its athletes, while simultaneously fostering national pride, promoting the destination, and stimulating economic activity. In this regard, this course takes a case study approach to sport policy by examining the nature of sport policy and inter alia, the governance structures and institutional arrangements that impact upon sport.

Assessment
50% Coursework, 50% Final Examination

Department of Management Studies
Telephone: (246) 417-4295/4296/4297/4546/4547/4300 Fax: (246) 438-9167 E-mail: management@cavehill.uwi.edu